Cooktok

Cooking is one of the top 5 most popular topics on TikTok. Check out the stats on viewership for different cooking-related hashtags below! And remember, TikTok isn't just for kids and teens. The older generations are flocking to the platform to view educational, entertaining, relatable, raw, and informative content. And the cooking category provides all of that!

Let's explore the different niche communities and subcultures of cooking we can find on CookTok, as well as highlight some of the influencers as of December 2022. If you are brand new to this "tok" talk, then click on this article to start: What the Heck is TikTok?

Cookingtiktok Niche Communities and Subcultures

What cooking categories and subject matter can you find on TikTok? It's only limited by your imagination as to what you can search for, but here are some topics you can explore to get your creative juices flowing.

I've included a few statistics for views on the hashtags to give you an idea of the popularity for each cooking topic.

Hashtag and views (k = thousands, M = millions, B = billions)

Niche communities include recipes, hacks for cooking or the kitchen, styles of cooking, entertaining, etc. whereas subcultures get even more specific for cooking topics on TikTok such as kids in the kitchen, food art, specific holiday cooking, specific diets, etc.

• Look for all things recipes: #cookbook (346.9M) #recipes (15B), #easyrecipes (9.5B), #healthyrecipes (9.7B), #juliachild (19.2M)
• Tips and hacks: #cookinghacks (8.3B), #kitchenhacks (10.4B), #cookingtips (4.2B), #cookingforbeginners (9.5M)
• Food art and baking: #christmascookies (609M)), #foodart (2B), #holidayfoodart (119.4M), #decoratingcookies, #cookieTok (506M), #baking (24.5B)
• comedy and humor #funnycookingvideo (23.7M), #cookinghumor (2.5M), #kitchenhumor (24.6M)
• Recipes: #holidayrecipes (99M), #holidayfood (119.4M), #familyrecipe (4.3B), #holidaybaking (375.7M)
• Types of diets: #vegantok (217.3M), #glutenfreerecipes (270.6M), #lactosefree (56M), #juicingrecipes 122M), #coloncleanse (99.5M), #cleandiet, #intermittantfasting, #keto, #lowcarbs
• Weight loss! #weightloss, #weightlossprogress, #weightlosstips, #weightlossprogress, #losingweight, #losingweighttips
• specific ingredients: #broccoli, #brusselsprouts, #pinkchocolate, #carob, #apples #tumeric, #rosemary, #bananas
• Pet food recipes: #dogfoodrecipe (188.2M), #homemeadedogfood (23.4M), #rawcatfood (2.2M), #dogtreatsrecipe (28.9M), #cattreat, (114.8) #fishfood
• Meal types: #breakfast, #lunch, #supper, #dinner, #snacks
• Cuisine types: #italiancooking, #mediterraneancooking, #mexicanfood, #indiancooking, #Indianfood, #thaifood, #chinesefood, #frenchrecipes, etc.
• Experiences: #kidsinthekitchen (16.7M), #cookingwithkids (608M), #sushi (15.6B), #madefromscratch (123.4M) #pastamaking (124.7M), #growyourownfood (1.1B), couplescooking (4.8M)
• Search for world-renowned chefs, famous restaurants, and twists on recipes

Influencers of #CookingTikTok

Here is a non-comprehensive list of some of the interesting content creators for #cooktok that you might want to check out, depending on your interests.

Remember, influences can have a few thousand or a few hundred thousand followers, not always necessarily over a million! Rising stars can make just one viral video and... BOOM! a surge in followers makes their TikTok channel explode with influence and engagement.

Username, number of followers, & tagline or description of their channel:

• @GordonRamsayofficial 35.4M celebrity chef in England
• @itsqcp 11.4M Italian guy who swears a lot and may or may not be naked under his cooking apron
• @bdylanhollis 9.6M HILARIOUS guy who cooks obscure recipes from decades ago or a century ago that are unusual (like bean cake or chow mein cookies)
• @abir.sag 18.3M Middle Eastern TikToker, Abir El Gaghir shoots stylized videos of her cooking up a storm, but doesn't really tell you the recipe.
• @theres.food.at.home 3.6M followers NYC-based foodie
• @foodies Foodie Nation 21.8M inane videos
• Search for your favorite restaurant or chef!

Please leave a comment to let us know who your favorite creators are on CookTok, as well as interesting content or hashtags that you follow.

Also, feel free to subscribe to this channel to find out about more great topics on TikTok, like this article about TravelTok: Creators and niche travel communities.