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On social media, looks are everything; get inspiration from your newsfeed, discuss its influence on our perceptions of beauty and much more.
The Best Impulse Purchase I've Ever Made
Temptation and impulse. The perfect combination to fulfill every marketer's dream. Have you ever wondered why the checkout lines at stores are lined with candy bars, magazines, and other random grab-and-go items? Hawkins Stern described this phenomenon as Suggestion Impulse Buying in his paper titled The Significance of Impulse Buying Today (1962).
Monique WillPublished 3 years ago in BlushSkin Is In: The World’s Top 5 TikTok Skinfluencers
Those of us with an interest in beauty will have noticed the seismic shift from makeup to skincare this year. Things have changed drastically even beyond the rules of lockdown and social isolation, with trends around beauty being one major industry that has evolved a great deal in a short period of time. Skincare has skyrocketed in popularity, with record-breaking sales meaning it has overtaken makeup as the highest-earning beauty category.
Caitlin PurvisPublished 3 years ago in BlushThe OG MUA: Michelle Phan
Who would’ve thought that the makeup world today consists of a million palette launches, brand collabs, tea spill videos, and drama with enormous legal ramifications? *Coughs in Jeffree Starr*
Sutheshna ManiPublished 4 years ago in BlushOut of the Gloss: Standing in Solidarity with Former Glossier Employees
There's something almost too perfect about Glossier. The baby pink Instagram account, the dreamy aesthetics surrounding their pop-up and flagship stores, the sleek and often minimalist packaging...it's all so perfect for a brand who thrives on simply enhancing the natural beauty of their millennial clients.
Lillie SuperstarPublished 4 years ago in BlushHow the Beauty Industry Thrives on Anti-Blackness
In the first week of June, beauty companies had had a lot to say. Titans of the makeup industry like NYX, Ulta, Maybelline, and Anastasia Beverly Hills donated sales money towards funds associated with Black Lives Matter and/or George Floyd's family and community. Black owned makeup brands were boosted and promoted among beauty gurus, with YouTubers and professionals alike doing full faces of Fenty and Juvia's Place. Black creators were finally getting their laurels, with features on brands like Sugarpill's Instagram (which has over 2 million followers).
Lillie SuperstarPublished 4 years ago in BlushBeing a Consumer in the Beauty Space
I have been an avid fan of the beauty community on Youtube since the age of 9. I would sit in my bed on my old and rusty MacBook laptop and watch juicystar07 and macbarbie07 on repeat. This is not an exaggeration. I was so invested in their lives. Not only their lives, but the things they spoke about. Blair Fowler liked an Urban Decay purple eyeshadow? Guess who was begging their mom to take them to Sephora that weekend to spend their birthday money? Me. I did, without even being old enough to wear it. Back then, everything was being done for the first time. All the influencers could be using the same eyeshadows and doing the same brown smokey eyes, but nobody cared, because nobody knew any different.
Katie CurtPublished 6 years ago in BlushMy Five Favorite Beauty YouTubers
YouTube has been an important platform for many creators for years. From DIY projects to learning how to change the oil in your car, you can find nearly everything on YouTube today. Because it has gained so much popularity, it has become a hotspot for things like makeup tutorials and reviews. While there are a few famous makeup artists that have been in the spotlight thanks to YouTube, there are a plethora of self-taught artists that are still growing. I decided that I wanted to share my favorite beauty YouTubers that I subscribe to, that are still active on the platform.
Linda FitchPublished 6 years ago in BlushDrag Models on Instagram Who Are Setting Makeup Goals
Did you ever wonder where the now-mainstream makeup technique known as contouring came from? Though Kim Kardashian popularized it, the truth is that she didn't invent it. Drag queens did, and used it to make their faces appear more rounded and feminine.
Sasha KonikovoPublished 6 years ago in Blush- Top Story - June 2018
PHAMExpo LA 2018: Exciting Beauty Brands and a New Location
PHAMExpo LA (Professional Hair and Makeup Expo) has a new location this year by moving their location from the Pasadena Convention Center to The Magic Box/Reef LA in downtown Los Angeles, Saturday, June 2 & Sunday, June 3, 2018. This year’s show promises to be bigger than ever by bringing the top indie beauty brands in the business to its new venue.
Reese AlexanderPublished 6 years ago in Blush Best Beauty YouTube Channels to Follow
We seriously love beauty gurus on YouTube all around the world, because not only do they gives us tips and advice on all things beauty, but they also do product reviews! When the latest and hottest products finally drop, we eagerly wait for them to review the product before debating whether to buy it or not. But that's not all that they do, they also give us outfit inspirations, hair tutorials, and they also show us their morning and night skincare routines. Us beauty lovers are constantly getting inspired by these beauty YouTubers and we can't help but always give their advice a try.
Rachel BlanchardPublished 6 years ago in Blush