The Makeup Show LA 2018 once again brought its epic beauty trade show to the California Mart, November 10-11, 2018. What I always enjoy about this particular trade show is its ability to have intimate class instructions from the Pro Artists leading the various breakout training sessions. No show is complete without a list of James Vincent’s favorite beauty products for Fall/Winter 2018 and Spring 2019. On the list is Ardell Beauty, an LA-based company widely known for their affordable and great quality lashes and eyelash adhesive, DUO. Did you know that Ardell employs over 1,000 people locally and they have a conglomerate of businesses under the Ardell brand? Ardell recently launched their own brand—Ardell Cosmetics.
PHAMExpo LA (Professional Hair and Makeup Expo) has a new location this year by moving their location from the Pasadena Convention Center to The Magic Box/Reef LA in downtown Los Angeles, Saturday, June 2 & Sunday, June 3, 2018. This year’s show promises to be bigger than ever by bringing the top indie beauty brands in the business to its new venue.
The beauty business is big money these days with estimated annual revenue of $445 billion dollars. There is no better time to be a self-made beauty entrepreneur than today. Women are launching start-up beauty businesses in record numbers. Many get their start as makeup artists and go on to pave their way in the industry to become world-renowned artists. One such person who is the creative force behind many of Hollywood’s most famous faces is Kerry Herta.
IMATS, known as the International Makeup Artists Trade Show, brings its global tradeshow celebrating the best in makeup artistry to the Pasadena Convention Center January 11-14, 2018.
Professional makeup artists, aspiring artists and beauty aficionados look forward to James Vincent, Director of Artist and Education for The Makeup Show, to share his top beauty trends each season.