Sears is now a penny stock! Just let that sink in for a minute (and really, really sorry if you are unlucky enough to actually be a Sears stockholder!). This not only means that the companies stock has fallen to an all-time low, but that it could soon be delisted from the NASDAQ—making it harder to trade Sears Holdings stock for those who may actually want—or are brave enough—to do so!
If you've been living in a shack in a remote wilderness without any media or connectivity, well, you might consider yourself lucky these days, given the state of the news we're seeing! However, if you have been living under such a rock, one of the biggest business stories of the past year has been the quick and sudden downfall of the Papa John's pizza chain.
Perhaps the boldest move that a company can ever take is to try and rebrand itself. Marketing geniuses and advertising agencies, often armed with long PowerPoint presentations and seeming irrefutable statistical evidence on shifting consumer demographics and pyschographics, have time after time successfully made the case to corporate executives that their company's entire image and/or its major products needed an extreme makeover. Indeed, an entire naming industry exists to help companies come-up with new corporate identities and the ideal names for their offerings.
"You Miss 100% Of The Shots You Don't Take...."
"There's no such thing as bad publicity..."
There is so very much information and advice about how to do just about everything in modern life that we often overlook valuable life lessons that are right in front of us. Sometimes, these come from the most unexpected of places. And yes, sometimes they even come from seeing someone have the worst day of their life on your big screen television!