Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Yes, Sometimes Real Leaders Do Clean Toilets
As a management consultant and professor, one of the biggest "pet peeves" I have is what I call the "hands-off manager." In all likelihood, you have had the misfortune of working for a boss who was just such a manager at some point in your career. For that, I am sorry, as for as much as we talk about the concept of servant leadership, many mangers just don't—or won't—embrace what that concept really means!
Give Us More (And More) Fried and Fatty!
Do you watch the news with dread? Do you check your phone with trepidation for the next thing that Trump has done? Does the 24/7 news cycle make your days feel like "dog years?" Do you spend your off time arguing politics on Facebook with "friends" near and far? Are you in a divided household, where you watch Fox News and your significant other watches CNN? Do you dread Thanksgiving with the "red" part of the family arguing with the "blue" kinfolks?
Introduction Your brand identity is crucial! For any company trying to market a product or a service, their brand name is often the most critical asset that they possess. As the marketing slogan goes—and yes, it is an advertising classic, “Image is everything!”
True Innovation for Good (Part 2)
A New Zealand-based startup is pioneering foods to improve the quality of care and health outcomes for those with swallowing difficulties. We explore why this nutritional advance is such an important development for those dealing with Alzheimer’s and Dementia.
True Innovation for Good (Part 1)
Introduction More than anything else I have ever written, this article is deeply personal for me. Very personal. When my dad, Barry Wyld, passed this past January from Alzheimer's Disease, he had fought “the good fight” for over a decade. With my mom by his side every step of the way, and through every phase of his mental and physical decline, the health and stress toll on her was considerable. As for myself, I must say that my dad’s long journey into the night has affected me deeply—and changed my perspective on a whole lot of things.
And Now, Trump Football Jerseys!
No matter what your views on politics are these days—and everyone has them, and no matter what your views on the President are these days—and everyone definitely has them, there is one thing both red and blue Americans can agree upon. This is the fact that President Donald Trump is a master marketer! As much, if not more, than he can move people's emotions—both in support of him and against him, the President can definitely move merchandise!
The High Cost of Managing Without Flexibility
This is an article about a story that seems to repeat itself almost every day in the 24/7/365, social media-oriented culture that we live in today. Yes, it's an embarrassing, "gotcha" moment—and in this case, it is McDonald's in the crosshairs of people from around the world. Yesterday, it may have been Starbucks and what happened in their Philadelphia location involving two black men who chose one of their locations for a business meeting that led to a corporate crisis, both in terms of public relations and internally with their employees (see below).
Part II: Should a University Have to Pay the University to Market the University?
Overview In the first part of this article, we examined the changing dynamics between universities and their athletic departments. We looked at how more and more, an institution’s identity is increasingly intertwined with its sports activity. We examined the pressure on colleges across the country to compete in the athletic space—both on the field and financially.
The Power of Addiction...and a Message of Hope
Addiction is such an important topic today. And yet, all too often, we see addiction as a problem dealt with by others—and not our own problem. However, the stark reality is that today, the sad numbers being generated by America's opioid epidemic mean that all of us are being impacted by the costs of this disease in one way or another. And far, far too many of us know—or will know—a family member, friend, classmate, or colleague who is fighting their own addiction battle or whose life is ended by the effects of the highly addictive opiate drugs commonly available—both legally and illegally—today.
Part I: Should a University Have to Pay the University to Market the University?
Money. Isn't that what college is all about these days? As tuitions continue to rise far, far faster than inflation, along with parental stress and student debt to cope with these ever-growing costs, the costs of books, the cost of living on campus, the cost of parking—in short, the cost of everything even associated with the university experience—seems to be on an ever upward spiral.
The Curious Case of Long Beach State...or Whatever You Call It!
Confusion is definitely not the desired end result of any marketing effort! So imagine the plight facing the upper administration of one particular college in California. Consider the case of Long Beach State—or rather as this school of well over 30,000 students is officially known, California State University, Long Beach. It's the third largest school in the CSU system, and a sizable university that would outrank many much more well known university "brands" by enrollment.