David Wyld

Introduction

Introduction

“Coronavirus fear has gripped the United States. Unfortunately for one of America’s favorite beers, that fear has extended to its brand even though the illness has nothing to do with the adult beverage.”

Introduction

Introduction

NOTE: In the first article in this series (The Post-COVID-19 Business World — Part 1: Overview), we sketched out the very changed world that all of us are living through presently as we cope, both individually and as a society, to the COVID-19/coronavirus pandemic. We set the stage for examining how the business world in general will change in what will be the post-pandemic environment to come (and yes, it will!). We believe that it is critical that companies across the board, from the largest corporations to small, local businesses develop strategies to succeed in the post-pandemic environment.