David Wyld

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Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Part 1: What It Takes to Stay Close to the Customer Today
2 days ago
No doubt, Tom Peters has been the most influential author on my career as a strategic management consultant and professor. His breakout book was entitled In Search of Excellence. It was first publishe...
Being a "Big Toe" Leader
4 days ago
For many of us "of a certain age" (meaning that we carry an AARP-card in our wallet), we fondly remember the movie Stripes, which came out—believe it or not—almost four decades ago, way back in 1981. ...
The Fight in Little Phoenix
4 days ago
Trust me. We parents have all been there. The setting could be a sports field or a kitchen table. The matter at hand could be trying to hit even a slowly thrown baseball or calculating the answer to a...
Would You Like a Whopper with Your Traffic Jam?
8 days ago
We have all been there. You are sitting there on the highway. You are surrounded by a sea of other cars. You cannot see any discernible reason as to why you and hundreds, perhaps thousands of other dr...
A Most Epic Branding Fail
9 days ago
There I was. Just killing time on a weekend roadtrip while riding in the passenger seat, as my wife drove on the interstate. I was doing what many people “of a certain age” do while a passenger, not t...
Shall We Dance in the Open Kitchen?
a month ago
One thing about the world of marketing today is that it is a constant challenge—for all companies everywhere—to be able to break through all the clutter and the noise of our modern world and to get th...