David Wyld
Founding member
Bio
Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Stories (281/0)
New Marketing Rule: You Never Have a Second Chance to Make a Good Last Impression
Overview: R.I.P. Manny Unfortunately, we had to put our cat, Manny, to sleep a few days ago. Yes, it was planned, as Manny, who was somewhere around 13-14 years old, had been obviously “going downhill” for some time as he had lost weight, lost much of his sight, lost his appetite, and lost the ability to look “comfortable” pretty much any time of the day or night. Unfortunately, due to “worlds colliding” in our work and family lives, we had to put off Manny’s last vet appointment for a few days, even perhaps a few weeks longer than when we should have “done it.” And no, having been a cat family, with a dozen cats in our lives over the past three decades, this was not our first time having to call on professional help to have one of our beloved family pets put out of its misery.
By David Wyldabout a year ago in Journal
The Attention Deficit Facing All 4 Major Pro Sports in the U.S. Today
Overview You wouldn’t know it when you are watching ESPN. You wouldn’t know it if you happened to be at your local Buffalo Wild Wings or favorite sports bar when a big game was going on. And you wouldn’t know it especially judging by the incessant ads for online wagering sites that fill both commercial breaks on TV and your social media feed with ads enticing you to to place your first bet “risk free” on a sporting event, promising that once you do, you will live like a Caesar!
By David Wyld2 years ago in Unbalanced
How Retailers Should Sell to Anxious Consumers in a Time of Inflation and Uncertainty
Have you been to the grocery store lately? Up and down every aisle, rising prices on seemingly everything are causing consumers to change what - and how much - they buy to feed themselves and their families. And almost everywhere we go today in our daily lives, from fueling up at the gas station to fueling ourselves (for better or worse) in the drive-thru line at our favorite fast food place, prices are going up, up, up! It should come as no surprise then that inflation has become the issue today - economically, politically, and even socially as we talk with our family, friends, coworkers, even random fellow shoppers at the grocery store (“Can you believe how much this [whatever THIS is] has gone up since just last month - or even last week?)!
By David Wyld2 years ago in Journal
COVID-19 is Good News for the Life Insurance Business, Which Could Also Make It the Ultimate Marketing Conundrum for Them
Overview Quick, name something good that actually came out of COVID-19? Well, if it takes a minute or two, or three, or four… for you to do so, you’re not alone. Maybe you could say that we discovered new ways of working from home that can save us - and companies - a great deal of time and money. Maybe you could point to the growth of services that catered to us as virus-fearful consumers, like the explosive expansion of grocery and food delivery services that occurred during the pandemic. And yes, maybe you could point to how we found new ways to entertain ourselves and our families without leaving the safety - and comfort - of our own homes, with streaming services becoming the primary way of consuming video content and with people discovering how a little platform called Zoom could enable us to not just work together, but to gather safely with families and friends virtually.
By David Wyld2 years ago in Journal
In Praise of the “Bad” Group Project Experience
Overview What is the quickest way to have your teaching evaluation fall precipitously on the very first day of class? Well, having been a management professor for now over three decades, I can safely say that the answer is easy - and it only takes saying 6 “un-magic” words in that first class meeting, the one that students often know, no matter how you slice it, will be some variation of “syllabus day.” So what then are the 6 words that will lead your student evals to instantly fall? They are: “You will be doing a group project…”
By David Wyld2 years ago in Education
- Top Story - May 2022
The New Deal at Walmart: $200,000+ a YearTop Story - May 2022
Overview How does $200 grand a year sound to you? Pretty good, eh? And what if you were 21, 22, or 23 years old and you were told that you could be earning not just six figures - but those six figures - in just two years time - and it’s with one of America’s leading companies?
By David Wyld2 years ago in Journal
The 1/5th Solution to the Supply Chain Crisis?
Overview What does it mean to truly be disruptive today? We live in a world where we expect the unexpected. We have come to expect innovations in every industry that are game changers on a routine basis. In short, as Paul Simon once so aptly put it, we expect that we are living in “the days of miracles and wonders.” And yet, every once and a while, there are truly “game changing” innovations that come down the pipe - innovations that at least have the potential for changing not just the rules, but the economics of the game.
By David Wyld2 years ago in Journal
The Celsius Manager
Overview Even as one who has taught, studied and consulted on management for a long time, every once in a while you are lucky enough to see something in real life that can top any great case study, book, or article that you have ever read about what it really means to be a good manager, a good leader, and a good person. This happened to me just the other day. It was an unexpected, fleeting moment that made an impression for a lifetime on me, providing me with probably the quintessential example of how to be a good manager that I will share again and again not just here in this article, but with my classes and consulting clients for years to come. For while we may give far too much attention in our current times to celebrity billionaire CEO’s like Elon Musk, Jeff Bezos, Mark Cuban, Richard Branson, and more, the manager I saw while waiting in line at a convenience store just the other day deserves to be celebrated just as much - and probably a whole lot more - for the simple act he was doing for his workers.
By David Wyld2 years ago in Journal
Why Kohl’s Strategy of No Longer Wanting to Be Considered a Department Store Just Might Work
Overview If you were like me, you were scrolling Twitter a few days ago and suddenly the hashtag #Kohls was trending. In and amongst all the terrible and tragic news we face today coming out of Ukraine and the costly repercussions of the conflict here at home, one had to wonder just why the department store chain somehow managed to be trending on social media. Personally, my first thoughts were ones of fear that there had been yet another mass shooting in a retail store and of curiosity that maybe a Kohl’s employee had chosen to quit his or her job in a spectacular fashion (captured on video, of course) and that departure had gone viral.
By David Wyld2 years ago in Journal
The Ukraine Effect: How Companies Should Adjust Their Marketing and Advertising in the Wake of the Ongoing Russian Invasion
Overview Seemingly everywhere you turn today, you can’t help but see images of war that are gripping - and tragic. The Russian invasion of Ukraine has just reached the two week mark as of this writing, but when one turns on the TV or logs into one’s social media platforms of choice, the scenes from Ukraine, of death…
By David Wyld2 years ago in Journal
Companies Around the World Are Saying “Nyet” to Doing Business in Russia After the Invasion of Ukraine
“The answer to all your questions is money…” —- Don Ohlmeyer, as told to Tony Kornheiser Introduction All too often, as a strategic management professor and consultant, we talk in abstract terms about companies and their top management “doing the right thing” when it comes to really tough issues involving corporate ethics and social responsibility. In many classes across the business curriculum, the ethics chapter is put off to be the last one on the reading list. And if there’s a snow day, a professor sick day, or these days, maybe a COVID-19-related class cancellation, well, it’s okay if we never even get to talking about business ethics in class! Talking about ethics can make students - and yes even their professors - feel uncomfortable, as ethical issues are often intertwined with what are often controversial - and many times highly personal and highly charged societal, political, environmental, sexual, religious, etc. matters. Beyond the classroom and even the corporate training room however, we know that acting ethically is even harder, and oftentimes, making the ethical decision is not just hard - but it can also be very, very costly.
By David Wyld2 years ago in Journal
- Top Story - February 2022
The Kim Kardashian-Tom Brady EffectTop Story - February 2022
Overview The recently retired quarterback has launched a high-end men’s apparel line. Is the NFL legend showing other sports stars - and all of us - how to become a billionaire today and rewriting the rules of marketing and business?
By David Wyld2 years ago in Journal
