Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
How Not to Leave Your Job
We may all sometimes have a fantasy—a dream—about how we will one day leave our jobs. Some picture having a big, catered party with their coworkers, ending in a crescendo of toasts/speeches that go on way too long and hopefully, a lovely parting gift from the company. Others, well, they hope to simply walk out into the night, hoping for no cake, no balloons, no fanfare. These dreams of leaving voluntarily—whether a few months from now, in a year or two, or in a few decades, ending in retirement and a gold watch (well, maybe a fake gold, good knock-off watch from TJ Maxx these days)—are generally of the pleasant variety.
Motivation for the AARP Generation
Those of us of "a certain age"—meaning that we get a lot of mail from AARP each week—are repeatedly told one message. In their commercials, on their website, in their magazine, in their mailings, etc., those of us in the 50-plus age range are repeatedly told that it's never too late to do great things—and to reinvent yourself and your career.
The Looming Death of Sears
Sears is now a penny stock! Just let that sink in for a minute (and really, really sorry if you are unlucky enough to actually be a Sears stockholder!). This not only means that the companies stock has fallen to an all-time low, but that it could soon be delisted from the NASDAQ—making it harder to trade Sears Holdings stock for those who may actually want—or are brave enough—to do so!
Can Removing an Apostrophe Save a Failing Brand?
If you've been living in a shack in a remote wilderness without any media or connectivity, well, you might consider yourself lucky these days, given the state of the news we're seeing! However, if you have been living under such a rock, one of the biggest business stories of the past year has been the quick and sudden downfall of the Papa John's pizza chain.
Making a Big Change
Perhaps the boldest move that a company can ever take is to try and rebrand itself. Marketing geniuses and advertising agencies, often armed with long PowerPoint presentations and seeming irrefutable statistical evidence on shifting consumer demographics and pyschographics, have time after time successfully made the case to corporate executives that their company's entire image and/or its major products needed an extreme makeover. Indeed, an entire naming industry exists to help companies come-up with new corporate identities and the ideal names for their offerings.
You've Got to Be Ready for Your Next Opportunity!
"You Miss 100% Of The Shots You Don't Take...." Wayne Gretzky, hockey legend Oh my! Pickup any book, watch any video, ready any article, attend any seminar from those who make a living in the self-improvement and motivation industry—and it is quite a burgeoning industry today—and there is likely only a slight variation on a single, core message: You've got to be ready for your opportunity! While way, way too much money is being made by often self-appointed gurus selling themselves and their advice in this area, there can be no disputing this simple fact. Whether in your business, your career, your relationships—you have to be paying attention to be able to recognize that your chance to shine is at hand!
Oh, Boy!: Why Optics Matter
"There's no such thing as bad publicity..." ----- P. T. Barnum As a business strategy "guy" (sorry, but yes, that's not changeable), this is one adage that needs to die in the era of social media! In an age where every photo, every grainy cell phone video, every phrase, every Tweet—everything—can go viral and worldwide in an instant, anyone in charge of any organization, company, institution, and yes, political campaign, needs to be constantly aware of one thing: Optics matter! In fact, in the shorter-than-ever attention span time in which we live, they are not just important—they are everything!
Wide Right, Wide Left: How We Handle Adversity Matters
There is so very much information and advice about how to do just about everything in modern life that we often overlook valuable life lessons that are right in front of us. Sometimes, these come from the most unexpected of places. And yes, sometimes they even come from seeing someone have the worst day of their life on your big screen television!