Latest Stories
Most recently published stories in Proof.
Look, We Might Need a Cocktail Every Day this Month
It’s a big year, 2017. And no month of 2017 is bigger than May. See, back in May 1917 – that’s 100 years ago for those of us with Arts degrees – one Clara D.D. Walsh of St Louis, Missouri (formerly Miss Clara D.D. Bell of Lexington before her fortuitous – fortuitous for us all – marriage to one Julius S. Walsh Jnr) hosted the world’s first cocktail party.
Carolyn SwindellPublished 7 years ago in ProofRecognizing Rosé
Whether you call it ‘Rosato,’ ‘Rosewein,’ ‘Rosado’ or even ‘Blush,’ wine drinkers the world over have been enjoying ‘Rosé’ wines in increasingly larger numbers. Pink wine has been with us since the time of the ancient Greeks and Romans, but the past several years have seen a worldwide increase in rosé consumption. While consumers have embraced Rosé, the often rarified world of the Wine Competition has not been quite so keen to reflect the trend. ‘Rosé wine’ may be a category at many competitions but divergent styles are often lumped together, pitting bone dry wines against sweeter examples. Hardly a level playing field.
Hilarie Larson CSW,FWS,SWS,CSWSPublished 7 years ago in ProofInterview with Staci Wanichek, CEO of Wine Away
Any business owner will tell you that when it comes to marketing, looks are everything. Just as important as a product itself is its packaging, from colors to fonts and, of course, its name. Wine Away, which Good Housekeeping voted the best red wine stain remover on the market, had a slightly different path to success. President and CEO Staci Wanichek–who co-founded Wine Away with her mother, Cheryl Corn–did not wait until she had all of the bells and whistles in place in order to push her magic formula to the masses. Instead, she knew the magic would speak for itself; she sent a nondescript bottle of this not-yet-named stain remover to the editors of Food & Wine magazine, and in so doing landed their first of many media features.
Proof StaffPublished 7 years ago in ProofStrange Facts About Americans During Prohibition
The lives of Americans during Prohibition weren't easy. After all, life without alcohol isn't very easy - and people really, truly do love their liquor. How much Americans loved their booze really came through during the Prohibition Era.
Ossiana TepfenhartPublished 7 years ago in ProofBest Wine Cocktails
When people think of cocktails, you may think of tequila, whiskey, or vodka... but wine, though one of the most popular drinks around, is not something many think will work in a cocktail.
Miranda O'ConnerPublished 7 years ago in ProofWhen Did Coffee Become Wine?
Coffee is so last year... The Baby Boomers were coffee drinkers. Let's meet for a cup of coffee. Want to meet for a cup of coffee? Would you like a cup of coffee? There were advertisements about coffee. There were commercials about coffee. General Foods International Coffee ads put the concept of Coffee as a drink on the map. It was now a destination, a feeling. We could sit and stare for hours with a cup of coffee in hand. We could escape in a bathtub as long as we had a cup of coffee with us. The Tasters Choice coffee commercials had us on the edge of our seat wondering if the couple in neighboring apartments was finally going to get together for a cup of coffee and maybe more. The Folger's commercials had us in tears as we watched the military son, as he returns from war, prepare coffee waiting for the aroma to wake his mother. Oh, the drama a cup of coffee created. A generation subsisted on coffee and created a phenomenon called Starbucks, or an upscale coffee shop. Although baby boomers don't like spending 4 bucks on a coffee.
lilly pearlPublished 7 years ago in ProofThings You Didn't Know About Vodka
With a history potentially dating back to the 8th century, there are probably quite a few interesting things you didn't know about vodka. Vodka and some of its most famous producers like Absolut, Smirnoff, Grey Goose, bring back fond memories, or sometimes lack thereof, for many of us.
Sophie HellerPublished 7 years ago in ProofBars With The Worst Patrons In NYC
Bars have a lot of work to do when it comes to cultivating the kind of experience that people would want to have. In an ideal bar, the drinks will be incredible, the food will be amazing, decor will be spot on, and everyone will always have a good time.
Mackenzie Z. KennedyPublished 7 years ago in ProofBest New Jersey Wineries
When you think of vineyards, your first thoughts might be to think of California. Tastings might lead you to think of New York. And you wouldn't be wrong. It can be easy to forget how much quality wine is being produced in different parts of the country. New Jersey is home to some of the United States' best wineries, perfect for sampling and for tours. If you're in the area, make sure to plan a visit to one (or more) of the best wineries in New Jersey.
Annie KielyPublished 7 years ago in ProofMillennial Women Are Literally Drinking Themselves To Death
If there's one thing that Millennials have become famous for, it's their love of drinking, gastropubs, and artisan food. It's almost become a cliche, much like the Millennial trends of hipstery clothing and having an allegedly anti-marriage attitude.
Rowan MarleyPublished 7 years ago in ProofBest Cheap Champagnes
Regardless of the occasion: weddings, bachelor party, bachelorette party, corporate event, birthday, anniversary or something else drink is almost always a part of the equation provided the party is at least partly geared toward adults.
How To Make Liquor Infusions That Don't Suck
Flavored liquors can be phenomenal, and if you don't believe it, you just haven't had the right stuff yet. They can add entire new dimensions to your cocktail game and can even be used in cooking - if you make the right infusion.
Ossiana TepfenhartPublished 7 years ago in Proof