Traveling to every vineyard and distillery, one drink at a time. We are connoisseurs... and happy hour lovers.
Interview with Staci Wanichek, CEO of Wine Away
Any business owner will tell you that when it comes to marketing, looks are everything. Just as important as a product itself is its packaging, from colors to fonts and, of course, its name. Wine Away, which Good Housekeeping voted the best red wine stain remover on the market, had a slightly different path to success. President and CEO Staci Wanichek–who co-founded Wine Away with her mother, Cheryl Corn–did not wait until she had all of the bells and whistles in place in order to push her magic formula to the masses. Instead, she knew the magic would speak for itself; she sent a nondescript bottle of this not-yet-named stain remover to the editors of Food & Wine magazine, and in so doing landed their first of many media features.
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Proof has now joined the Vocal platform, allowing alcohol lovers around the globe to share intoxicating ideas, suggestions, stories, and ever-shifting tastes to a spirited community.