If You are Out of Work, Why Don’t You Try Employing Yourself as a Freelance Product Promoter and Sales Person?

Some of us sometimes find ourselves out of work for long lengths of time. With little or no capital, we are also hand capped in starting a business which may need renting space and stocking products or service equipment. Some of us may not even have skills that are needed in offering personal services. So, what can you do to even things out if you are caught up in such a scenario?

Fortunately, around us there are millions of products that clamor for buyers. Most of the time buyers don’t know about the existence of these products, and if they do they have no deep understanding of the products. This means that someone is needed to create the needed awareness, as well as selling the benefits embodied in the products that could fulfil a buyer’s needs. That is where you fit in. You can take on the role of promoter and sales person of these products.

Working as a freelance product promoter and salesperson can be a fulfilling and rewarding career path. As a freelancer, you have the flexibility to work on your own terms, choose the products or services you promote, and set your own rates. However, building a successful freelance career in this field takes a lot of hard work, dedication, and expertise. In this article, we’ll explore the steps you can take to employ yourself as a freelance product promoter and salesperson.

1. Identify your niche:

Before you can start promoting and selling products, you need to figure out what kind of products or services you want to specialize in. There are countless products and services out there, so it’s essential to find a niche that you’re passionate about and have expertise in. For example, if you have experience in marketing and selling beauty products, you may want to focus on promoting and selling cosmetics or skincare products. Alternatively, if you have a background in technology, you could specialize in promoting and selling software or hardware products.

Identifying your niche is crucial because it will help you differentiate yourself from other freelancers and position yourself as an expert in your field. By focusing on a specific niche, you can build a reputation as a go-to person for that type of product or service.

2. Build your network:

Once you’ve identified your niche, it’s time to start building your network. Networking is crucial for any freelancer because it helps you establish connections with potential clients and customers. There are several ways to build your network, such as attending industry events, joining online communities, and reaching out to contacts in your network.

Attending industry events is an excellent way to meet other professionals in your field and learn about the latest trends and techniques. Check out websites that organize or reports events close to where you are stationed. You can also join online communities such as LinkedIn groups or Facebook groups to connect with other professionals in your field.

Finally, don’t forget to reach out to contacts in your network. Let your friends and family know about your services and ask them to spread the word. You never know who might be looking for a product promoter or salesperson.

3. Create a portfolio:

Once you’ve started building your network, it’s time to create a portfolio that showcases your skills, experience, and past successes. Your portfolio should be a collection of case studies, testimonials, and samples of your work.

In your case studies, highlight the products or services you’ve promoted and sold in the past and the results you achieved. For example, if you promoted a new skincare product and helped the company increase sales by 30%, be sure to include that in your case study.

Testimonials are another powerful tool to include in your portfolio. Reach out to past clients and ask them to write a short testimonial about your services. These testimonials can help build your credibility and make it easier to land new clients.

Finally, include samples of your work in your portfolio. This could be anything from social media posts to email campaigns to sales reports. These samples will give potential clients a sense of your style and expertise.

4. Set your rates:

Determining your pricing structure is one of the most critical aspects of working as a freelancer. You need to find a balance between charging enough to make a living and not pricing yourself out of the market. When setting your rates, consider factors such as your experience, the type of products or services you’re promoting, and the scope of the project.

One common pricing model is to charge an hourly rate or a fixed rate per project. Another option is to work on a commission basis, where you earn a percentage of the sales you generate. This can be a lucrative option if you’re confident in your sales skills.

5. Develop a marketing strategy:

Once you’ve established your niche, built your network, created your portfolio, and set your rates, it’s time to start promoting your services. Developing a marketing strategy is crucial to attracting new clients and building your business.

One of the first steps in developing a marketing strategy is to create a website. Your website should be a professional and polished representation of your services. It should include an “about me” section, your portfolio, your rates, and a way for potential clients to contact you.

Social media is another powerful tool for promoting your services. Create profiles on platforms like LinkedIn, Twitter, and Facebook, and post regularly about your services. Share industry news, tips and tricks, and case studies to establish yourself as an expert in your field.

Networking is another key aspect of your marketing strategy. Attend industry events, join online communities, and reach out to potential clients directly. The more people you meet and connect with, the more opportunities you’ll have to promote your services and land new clients.

6. Build your skills:

To succeed as a freelance product promoter and salesperson, you need to continually educate yourself on the latest trends and techniques. Attend workshops, read industry publications, and seek out mentorship opportunities to improve your skills and stay competitive in the market.

The more you know about your niche, the better equipped you’ll be to promote and sell products effectively. For example, if you’re promoting and selling software products, it’s essential to stay up-to-date with the latest software trends and developments. Attend software conferences, read software blogs, and participate in online forums to stay current and informed.

It’s also important to continuously develop your sales skills. Attend sales training courses, read sales books, and seek out mentorship opportunities to improve your ability to close deals and generate sales.

7. Deliver results:

Finally, once you’ve landed a client, it’s essential to deliver on your promises and work diligently to promote and sell their products or services. Delivering results is crucial to building a successful freelance career in product promotion and sales.

Be proactive in your approach to promoting and selling products. Reach out to potential customers, create engaging marketing campaigns, and track your results to measure your success. And most importantly, be responsive to your clients’ needs and work collaboratively with them to achieve their goals.

In conclusion, working as a freelance product promoter and salesperson can be a fulfilling and rewarding career path. By following these steps to identify your niche, build your network, create a portfolio, set your rates, develop a marketing strategy, build your skills, and deliver results, you can establish yourself as a successful freelance product promoter and salesperson. It takes time and effort to build a successful freelance career, but with dedication and hard work, it’s possible to achieve your goals and enjoy the benefits of working for yourself.