Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)
Small Business: The Only Institution Americans Still Trust Today
Have you been on social media lately? Unless you are living in a cabin deep in the woods without any way of connecting to the Web (sounds pretty good right about now, eh?), going on Facebook, Twitter, even LinkedIn can be disturbing, as your “friends” seem to be endlessly arguing - and even attacking one another - on everything today! Americans today are collectively an angry, stressed people, and they - well “we” - seem to be increasingly taking it out on one another. Seemingly anything that happens today - not just in politics, but in our wider society - will instantly cause intense, even scary, arguments to begin on social media between those on the “red team” and those on the “blue team.”
With Inflation, Consumers Are Switching Where They Shop and What They Are Shopping for with One Goal in Mind: Saving Money
Overview Ask anyone today - a family member, a friend, a coworker, or just a random person on the street - what their biggest worry is today and they will most likely say one thing: Inflation. Everywhere we go in our daily lives where we spend money, from gas stations to restaurants to yes, the grocery store, we are today spending more of it - on everything! And yes, we are feeling it - and acting upon it - as we go about our daily lives. According to the most recent economic data from the Bureau of Labor Statistics, the inflation rate in the U.S. (as measured by the Consumer Price Index [CPI]) is up 8.6% year-over-year (see Figure 1: Inflation in the United States, June 2022), reaching the highest point in the current round of inflation, the likes of which have not been seen - or experienced - by Americans since the early 1980’s! This means that many adults today have not had to deal with significant price inflation ever before, leading to the present economic circumstances being far more stressful to them because it is, in reality, unprecedented for them!
- Top Story - July 2022
Why Demographics Are Indeed Destiny for the Growth of Women’s Professional SportsTop Story - July 2022
Overview One thing we know that holds true throughout the history of American sports is this: There is - and has always been - an ongoing evolution when it comes to the popularity and interest in specific sports. There was a day, back in the 1930’s, 40’s and 50’s, that baseball, boxing and horse racing were the 3 most popular sports in the land. And while football had done “well enough” for decades prior, the 1960’s and 1970’s were pivotal - with television, with technology innovations, and with the full integration of college football - in laying the groundwork for both professional and college football to become the big money, dominant sports that they are today. And what are some of the major sports today have not had smooth paths to their places of prominence today. The NBA’s ratings were so bad in the 1980’s that even many of their playoff games were shown on a delayed basis, rather than being shown live. The then-fledgling UFC was almost banned by the U.S. Congress in the mid-1990’s, with Senator John McCain labeling mixed martial arts not a sport, but “human cockfighting.”
It’s a Fact: Older Americans Are Not Using Self-Checkouts in Their Shopping, Even as Retailers Rush to Implement a Self-Service Environment
Overview If you want to “stir the pot” at any social gathering today, one topic that will ALWAYS get people talking is to mention using a self-checkout when you go shopping. Just bringing up the topic will lead family, friends, and coworkers to almost always vent about a bad experience (or 2 or 3) that they had while simply trying to checkout at their local grocery store, big box store, or home improvement store. Rare is the time that someone - particularly those “of a certain age” - will say that they had a “good” or even “satisfactory” experience trying to scan and bag what they were buying and then trying to pay for it.
Türkiye Hava Yolları: The Ultimate Rebranding Experiment for the Turkish National Airline
Overview Okay, what comes to your mind first when you hear the word “Turkey?” If you said Thanksgiving, family, and either white or dark meat, well, you’re in the vast majority of folks in the U.S. and Canada. And a turkey is regarded as an awkward looking animal, and other than that one day a year, turkey is the favorite meat of very few people. Further, as Merriam Webster tells us, a “turkey” can also mean something that fails or is a flop, a “stupid, foolish or inept person” - not positive connotations by any means! In fact, the only truly, unequivocally positive definition of a turkey is when one makes three straight strikes when you are bowling!
What If There’s Not “A Place for Mom?” As America Faces a Looming Nursing Home Crisis
Introduction So, you think that you have a tough management job? Well, as challenging as it might be, it’s likely far, far easier than being a nursing home administrator these days. Now no doubt, managing a nursing home was hard prior to 2020. But throw in COVID and a crazy labor market, and today, there is likely no greater challenge out there in the world of organizations, for-profit, non-profit, or public sector, than to be in charge of a skilled nursing facility - the formal name for what are commonly referred to by lay and medical people alike as “nursing homes” - today.
- Top Story - June 2022
There’s Only One Solution to Rising Gas Prices: Stay Home!Top Story - June 2022
Overview There’s very real pain at the gas pump today! It seems like every time you go to fill-up your vehicle, the price of gas has gone up not just a few pennies or even a couple of nickels, but by several dimes - maybe even quarters depending on how much you drive and how big your car - and your gas tank - is! Now, more and more of us are seeing it take close to a hundred dollars - or even more if you live in California - to fill up your gas tank. And yes, gas prices have become the hot topic of conversation everywhere! And of course as we do in 2022, people are both taking out their frustrations - and showing their creativity - about the seemingly endless rise in gas prices, both on social media...
New Marketing Rule: You Never Have a Second Chance to Make a Good Last Impression
Overview: R.I.P. Manny Unfortunately, we had to put our cat, Manny, to sleep a few days ago. Yes, it was planned, as Manny, who was somewhere around 13-14 years old, had been obviously “going downhill” for some time as he had lost weight, lost much of his sight, lost his appetite, and lost the ability to look “comfortable” pretty much any time of the day or night. Unfortunately, due to “worlds colliding” in our work and family lives, we had to put off Manny’s last vet appointment for a few days, even perhaps a few weeks longer than when we should have “done it.” And no, having been a cat family, with a dozen cats in our lives over the past three decades, this was not our first time having to call on professional help to have one of our beloved family pets put out of its misery.
The Attention Deficit Facing All 4 Major Pro Sports in the U.S. Today
Overview You wouldn’t know it when you are watching ESPN. You wouldn’t know it if you happened to be at your local Buffalo Wild Wings or favorite sports bar when a big game was going on. And you wouldn’t know it especially judging by the incessant ads for online wagering sites that fill both commercial breaks on TV and your social media feed with ads enticing you to to place your first bet “risk free” on a sporting event, promising that once you do, you will live like a Caesar!
How Retailers Should Sell to Anxious Consumers in a Time of Inflation and Uncertainty
Have you been to the grocery store lately? Up and down every aisle, rising prices on seemingly everything are causing consumers to change what - and how much - they buy to feed themselves and their families. And almost everywhere we go today in our daily lives, from fueling up at the gas station to fueling ourselves (for better or worse) in the drive-thru line at our favorite fast food place, prices are going up, up, up! It should come as no surprise then that inflation has become the issue today - economically, politically, and even socially as we talk with our family, friends, coworkers, even random fellow shoppers at the grocery store (“Can you believe how much this [whatever THIS is] has gone up since just last month - or even last week?)!
COVID-19 is Good News for the Life Insurance Business, Which Could Also Make It the Ultimate Marketing Conundrum for Them
Overview Quick, name something good that actually came out of COVID-19? Well, if it takes a minute or two, or three, or four… for you to do so, you’re not alone. Maybe you could say that we discovered new ways of working from home that can save us - and companies - a great deal of time and money. Maybe you could point to the growth of services that catered to us as virus-fearful consumers, like the explosive expansion of grocery and food delivery services that occurred during the pandemic. And yes, maybe you could point to how we found new ways to entertain ourselves and our families without leaving the safety - and comfort - of our own homes, with streaming services becoming the primary way of consuming video content and with people discovering how a little platform called Zoom could enable us to not just work together, but to gather safely with families and friends virtually.
In Praise of the “Bad” Group Project Experience
Overview What is the quickest way to have your teaching evaluation fall precipitously on the very first day of class? Well, having been a management professor for now over three decades, I can safely say that the answer is easy - and it only takes saying 6 “un-magic” words in that first class meeting, the one that students often know, no matter how you slice it, will be some variation of “syllabus day.” So what then are the 6 words that will lead your student evals to instantly fall? They are: “You will be doing a group project…”