Hermes Fang
Bio
Eyes open wide, feel your heart and it’s glowing.
Stories (60/0)
Google Analytics: How Does GA4 Affect Marketing Activities of Online Store?
Google Analytics is an essential tool for any business at any time. With it, you get insight into your website’s performance and where you need to improve. And to keep it from being a helpful tool, Google keeps updating it.
By Hermes Fang6 days ago in Journal
Wrong Checkout Designs that Make Customers Abandon the Cart
When your customer reaches the checkout page, you probably think the job is done, and you've successfully made a sale. But statistics show that this is far from the truth. According to data, 65% of the customers who make it to the checkout page do not make the purchase.
By Hermes Fang8 days ago in Journal
Cross-selling VS. Up-Selling; Which Is More Profitable
It wouldn’t be unfair to say that cross-selling and upselling are the foundation of any business, especially e-commerce stores. Gaining a rudimentary understanding of cross-selling and upselling can help you significantly enhance your online sales and profits.
By Hermes Fang15 days ago in Journal
Why FAQ Pages Are Important & How to Make a Good One?
Are you wondering if it’s necessary to have an FAQ page on your e-commerce store? The FAQ section (or Frequently Asked Questions) on your website is an indispensable source of important information about you as an entrepreneur, your business, and your products.
By Hermes Fang21 days ago in Journal
Effective Ways to Write a Thank You for Your Order Message
Do you believe in small gestures like saying thank you to the customer? I mean, why would you not? What if I told you that sending a thank-you message to your customers could completely transform how your brand is perceived? It just takes a few seconds to understand how your customers feel when they receive such a heartfelt note after a good shopping experience. This will definitely create a lasting impression on the customer's mind, just as it did on yours a few seconds before!
By Hermes Fang22 days ago in Journal
How Downselling Benefit Your eCommerce Store?
What Does Downselling Mean? Downselling is a pretty self-explanatory term. It means offering the customer a product that is a low-priced product compared to the one they were previously looking at and chose not to buy.
By Hermes Fang23 days ago in Journal
How Peer Recommendation Affects E-commerce Purchasing Decision of Generation Y & Z
At the end of 2020, millennials became the largest group of consumers, spending about $29–$143 billion on purchases. Unlike in the past generations, where most parents do not even make purchase decisions anymore, the current generation does.
By Hermes Fang27 days ago in Journal
When People Buy for Others: How to Encourage Gift Buyers to Shop from Your Online Store?
There are more ways to encourage repeat orders than just selling a product to the customer! Instead, you could also sell the idea of gifting your products to someone you care about! That comes with benefits. Not only are you getting another sale, but if you sell quality products, the gift receiver might become a new customer for you!
By Hermes Fangabout a month ago in Journal
Reputation Management: What to Do When Customers Leave Negative Reviews on Your Website
Reviews matter a lot for every online business. According to Google, customer-business interactions and positive reviews will improve organic visibility. A negative review can have a severe impact, both financially and emotionally. However, such scenarios are bound to happen in every business.
By Hermes Fangabout a month ago in Journal
How to Target the Right Audience for Your E-commerce Business
In this age where everyone is trying to live the dream of working from home, an e-commerce business is one of the easiest ways to get that dream going. However, setting up the store is the easy part. Getting an audience to purchase your products is where the problem comes in. However, this shouldn’t be a problem if you don’t put the cart before the horse.
By Hermes Fangabout a month ago in Journal
Why Customers Buy from Your Online Store: Price Doesn’t Matter At All
When it comes to eCommerce, many starting entrepreneurs believe that they aren’t getting sales has to do with the prices. They think that nobody wants to buy from them if they don’t have the lowest prices.
By Hermes Fangabout a month ago in Journal
