7 Tips for eCommerce Beginners: How to Take Advantages of Google Shopping?

In e-commerce, there are many ways of getting more traffic to your store. You can use Facebook ads, email marketing, SEO, and more, SaaS systems like Shopify and Shoplazza have integrated many helpful marketing tools to help you get traffic easily. But one of these traffic sources that gets overlooked is Google Shopping ads.

What is Google Shopping?

Have you ever seen product listings on top of your search results when looking for a product? If so, you’ve just seen Google Shopping! They act as product listings on Amazon!

Instead of appearing there, they appear in Google search results. And that has a massive benefit!

The main benefit is that when people search for a product, these searchers are already in the buying process. When they see your product and like it, they’ll likely purchase it from you.

When you implement the tips outlined below, you’ll be able to capture them.

7 Tips to Increase Your Revenue Through Google Shopping

Tip #1 - Optimize Your Title

When looking for a product on Amazon, have you ever wondered why they write such weird product titles? That’s because of one thing: to rank higher in Amazon search results.

And that’s the exact reason why you should try to replicate this with your Google Shopping Listings. That way, you’ll appear in more search results, giving you higher conversion rates. But what if you don’t want to change your product title?

Well, you could only change the meta title. That way, your product will have the SEO-optimized title in the search results but your usual product name on the product page.

Tip #2 - Add Your Products to The Correct Google Category

In Google, there are about 6215 different product categories. And if you want to make sure your Google Shopping listing appears in the right searches, you need to pick the correct Google category.

If you don’t, you’ll just appear in the wrong search results, lowering your chances to zero.

Tip #3 - Use a Good Product Image

When it comes to your Google Shopping listing, the most important thing you need to get right is your product image. That’s because the product image is the first thing your customer notices.

What makes a good product image? The best ones are those that don’t confuse the potential customer! I suggest you choose a product image with a white background.

That way, your customer knows exactly what they are going to get.

Tip #4 - Take Advantage of Tools

Just like with SEO, Google Shopping is also highly competitive. Instead of relying on guesswork and manual labor, why not use the tools?

There are many tools to choose from:

• Semrush helps you do many things, such as competitor research, backlink audits, etc.
• Google Keywords Planner helps you find the best keywords and how competitive they are.
• Google Trends displays certain keywords' popularity, allowing you to determine what topics to write about or products to review.

Make sure you use them when adding new products to Google Shopping.

Tip #5 - Use a Negative Keyword List

Regarding Google ads, many beginner entrepreneurs try to add the best keywords possible. However, what most don’t do is create a negative keyword list. And that’s something you shouldn’t avoid!

That’s because a negative keyword list can help you target the right audience and not waste money on the wrong people.

Tip #6 - Import Your Reviews to Google Shopping

For a person to buy from you, you need one thing: their trust. And one of the easiest ways to become trustworthy is with social proof. If you’ve already got reviews for your products, why not import them to Google Shopping?

That way, you can get a rating below your product title, which helps you stand out and look more trustworthy.

Tip #7 - Learn From Your Data and Analytics

No matter how much you learn about Google Shopping, there’s always a high chance you’ll fail at the beginning. And if that happens to you, then instead of calling it quits, learn from your mistakes through the collected data.

You can improve next time, which will help you become more profitable.

Conclusion

That’s how you can use Google Shopping to your advantage! As you can see, it’s a highly effective way to increase revenue! I hope the tips outlined can help you achieve success.

(Contributed by Andreas Ojala & Hermes Fang)