Hermes Fang
Bio
Eyes open wide, feel your heart and it’s glowing.
Stories (78/0)
How Peer Recommendation Affects E-commerce Purchasing Decision of Generation Y & Z
At the end of 2020, millennials became the largest group of consumers, spending about $29–$143 billion on purchases. Unlike in the past generations, where most parents do not even make purchase decisions anymore, the current generation does.
By Hermes Fang2 years ago in Journal
When People Buy for Others: How to Encourage Gift Buyers to Shop from Your Online Store?
There are more ways to encourage repeat orders than just selling a product to the customer! Instead, you could also sell the idea of gifting your products to someone you care about! That comes with benefits. Not only are you getting another sale, but if you sell quality products, the gift receiver might become a new customer for you!
By Hermes Fang2 years ago in Journal
Reputation Management: What to Do When Customers Leave Negative Reviews on Your Website
Reviews matter a lot for every online business. According to Google, customer-business interactions and positive reviews will improve organic visibility. A negative review can have a severe impact, both financially and emotionally. However, such scenarios are bound to happen in every business.
By Hermes Fang2 years ago in Journal
How to Target the Right Audience for Your E-commerce Business
In this age where everyone is trying to live the dream of working from home, an e-commerce business is one of the easiest ways to get that dream going. However, setting up the store is the easy part. Getting an audience to purchase your products is where the problem comes in. However, this shouldn’t be a problem if you don’t put the cart before the horse.
By Hermes Fang2 years ago in Journal
Why Customers Buy from Your Online Store: Price Doesn’t Matter At All
When it comes to eCommerce, many starting entrepreneurs believe that they aren’t getting sales has to do with the prices. They think that nobody wants to buy from them if they don’t have the lowest prices.
By Hermes Fang2 years ago in Journal
Local SEO Guideline: Why & How?
Local SEO is optimizing an internet site to increase visitors, leads, and brand awareness from local searches. Typical duties related to local SEO include locating local keywords, enhancing a company's Google My Business profile, and developing "NAP" citations.
By Hermes Fang2 years ago in Journal
Social Media Marketing for E-commerce Store: Pinterest Using Guide
The moment you have a great e-commerce store and an excellent product at hand, marketing might be the only thing stopping you from making enough sales. There are several marketing strategies, one of which is using the Pinterest app. Whether you are trying to convince your previous customers to buy or you want to reach a new audience, Pinterest is a great platform.
By Hermes Fang2 years ago in Journal
Post-Sale Services: How to Develop Relationships with Customers After Their Purchases?
When most first-time eCommerce entrepreneurs start their business, their first objective is to get as many clients as possible. While that might be a great thing to focus on, it’s not the best way forward.
By Hermes Fang2 years ago in Journal
Effective Call-to-action Guideline to Convert Visitors into Customers
If you own an online business, you must be well aware of the importance of CTA (Call to Action). Your call-to-action may make or break your business's success, either assisting you in achieving your objectives or placing you behind the competition.
By Hermes Fang2 years ago in Journal
Lie To Customers: How Dishonesty Destroys Your Online Business?
Most people don’t have anything good to say about it when it comes to sales and marketing, because they find the topic manipulative and bad for the world. That’s mainly because some people have felt the bad end of the stick when it comes to some deals.
By Hermes Fang2 years ago in Journal