Hermes Fang
Bio
Eyes open wide, feel your heart and it’s glowing.
Stories (78/0)
Using Out-of-Stock Products to Boost Sales
As an active eCommerce store owner, running out of stock for some products is inevitable. Sometimes, you may lose track of the product inventory. However, you shouldn't allow this deficit to affect your sales. 43% of shoppers claim to be affected by unavailable products when shopping online, especially with "hot" products.
By Hermes Fang2 years ago in Journal
Advertise for Online Stores: PPC Traps & Solutions
No matter who you are, we can all agree that digital advertising is compelling. With it, we can target the right people like never before. That helps us scale our business way quicker than any other method. And thanks to Shopify and Shoplazza, store owners can monitor the ad performance in the background. That makes entrepreneurs bolder with PPC ads.
By Hermes Fang2 years ago in Journal
Instagram Shop: Is It A Waste of Money or Truly Profitable?
Instagram has rapidly evolved from being an app for just documenting beautiful pictures and videos to becoming a powerful marketing tool. With over two billion people using the app at least once a month, this social media app’s advertising reach left that of Facebook’s in the dust earlier this year.
By Hermes Fang2 years ago in Journal
Influencer Marketing: Should You Contact Influencers Yourself or Outsource It to Agencies?
While social media ads are extremely powerful, many companies invest a lot of money in influencer marketing. That’s because, with influencers, they get a warm audience ready to buy anything their favorite influencer recommends.
By Hermes Fang2 years ago in Journal
Digital Signage: How Can E-commerce Brands Use It as a Powerful Marketing Tool?
Internet marketing is a powerful technique that can determine the success of your e-commerce business. One vital aspect of marketing is digital signage. Digital signage is evolving, and a large market is revolving around it. Many brands have employed it to pass important messages across to customers effectively. Statistics show that the digital signage market was worth about 16.3 billion in 2021 and could reach 27.8 billion by 2026.
By Hermes Fang2 years ago in Journal
eCommerce Moments of Truth: How to Make Visitors Appreciate Your Brand?
When it comes to building your online store, there’s a lot to consider. You must make sure you add high-quality images, pick great brand colors, and much more. But one thing that gets overlooked is eCommerce Moments of Truth (e-WoM). Your visitors will encounter the e-WoM whether you sell products on Amazon, eBay, or Shoplazza.
By Hermes Fang2 years ago in Journal
Google Analytics: How Does GA4 Affect Marketing Activities of Online Store?
Google Analytics is an essential tool for any business at any time. With it, you get insight into your website’s performance and where you need to improve. And to keep it from being a helpful tool, Google keeps updating it.
By Hermes Fang2 years ago in Journal
Wrong Checkout Designs that Make Customers Abandon the Cart
When your customer reaches the checkout page, you probably think the job is done, and you've successfully made a sale. But statistics show that this is far from the truth. According to data, 65% of the customers who make it to the checkout page do not make the purchase.
By Hermes Fang2 years ago in Journal
Cross-selling VS. Up-Selling; Which Is More Profitable
It wouldn’t be unfair to say that cross-selling and upselling are the foundation of any business, especially e-commerce stores. Gaining a rudimentary understanding of cross-selling and upselling can help you significantly enhance your online sales and profits.
By Hermes Fang2 years ago in Journal
Why FAQ Pages Are Important & How to Make a Good One?
Are you wondering if it’s necessary to have an FAQ page on your e-commerce store? The FAQ section (or Frequently Asked Questions) on your website is an indispensable source of important information about you as an entrepreneur, your business, and your products.
By Hermes Fang2 years ago in Journal
Effective Ways to Write a Thank You for Your Order Message
Do you believe in small gestures like saying thank you to the customer? I mean, why would you not? What if I told you that sending a thank-you message to your customers could completely transform how your brand is perceived? It just takes a few seconds to understand how your customers feel when they receive such a heartfelt note after a good shopping experience. This will definitely create a lasting impression on the customer's mind, just as it did on yours a few seconds before!
By Hermes Fang2 years ago in Journal