Digital Signage: How Can E-commerce Brands Use It as a Powerful Marketing Tool?

Internet marketing is a powerful technique that can determine the success of your e-commerce business. One vital aspect of marketing is digital signage. Digital signage is evolving, and a large market is revolving around it. Many brands have employed it to pass important messages across to customers effectively. Statistics show that the digital signage market was worth about 16.3 billion in 2021 and could reach 27.8 billion by 2026.

Digital signage is almost everywhere you go. Another study revealed that most offices employ digital signage for internal communication. Therefore, it is an incredible technique to incorporate into your e-commerce business.

This article describes how e-commerce stores can use digital signage as a powerful marketing tool to drive traffic and increase conversions.

What is Digital Signage & What Are the Benefits?

Digital signage, also known as electronic signage, refers to displays that exhibit or project multimedia content for the general public. They include LCDs for displaying directions, webpages, digital images, marketing messages, restaurant menus, videos, electronic paper, and LED walls to capture the public's attention. Digital signage operates in various settings like restaurants, public spaces, retail stores, academic buildings, churches, etc.

E-commerce businesses can use digital signage for outdoor advertising, direct customer service, or other marketing objectives. It combines animation, video, images, graphic design, and text to achieve its intended goal. It can be a valuable asset when properly used. These are some of the benefits of incorporating digital signage into your e-commerce business:

• Provide visitors a seamless shopping experience;
• Promote and advertise products or services;
• Increased digital traffic and footfall;
• Low cost of content display;
• Build rapport with customers;
• Target a larger audience.

How To Use Digital Signage as a Powerful Marketing Tool in Your E-commerce Business?

Digital signage is an effective marketing strategy when done correctly. Here are some ideas on effectively using this technique for your business goals.

Social Media

You can combine digital signage with your other multi-channel branding strategy to showcase your other communication channels. You can display the available content on your social media channels. WordPress, Shopify, Shoplazza, etc., have many plug-ins to help monitor and manage your social media channels in the store backend.

This way, you tend to reach a broader range of audiences. Old and potentially new customers will be interested in your content and visit your e-commerce website. You can then use your social media marketing strategy to increase their trust and loyalty.

Video Content

Sometimes, customers queue at a physical store or wait for a particular service. If they wait too long, 75% of customers may decide not to buy again. Brands with a physical presence can use video content to keep customers occupied and entertain them.

Video content can be entertaining or informative, depending on the customer. E-commerce stores can add instructional and informative videos like how to use a product or the benefits.

In airports, managers use video content to entertain or advertise while passengers wait for their flight. E-commerce stores can also employ this method because it is pretty compelling. Your online visitors will be entertained and learn new things while shopping. This will increase their chances of purchasing.

Recent Brand News

Is your online store making some major or minor changes around different seasons? You should let your customers know as they enter public spaces or go to work. People want to be informed about promotions, sales, and everything your brand offers. Therefore, you can use billboards, postcards, and other similar digital signage methods to provide them with this information.

Customer Reviews

The surest way to prove the quality of your brand is by showing reviews. Just like social media content, a customer review is a reflection of your business. When other people see your brand's review, they will be motivated to want to patronize you. Therefore, you can employ digital signage technology to show shoppers your customers' reviews.

Final Thoughts

Compared to other forms of advertising, digital signage provides convenient and innovative opportunities. You can engage with your customers by offering informative and entertaining digital experiences. You can also spark their interest with technology-worthy engagements.

(Contributed by Ayotomiwa Omotosho & Hermes Fang)