Turning One-Time Visitors into Loyal Customers for Dropshipping Stores

New customers are the moving force of any e-commerce business. According to SocialMediaToday, about 7 million advertisers spent over $10.1 billion on pay-per-click online advertising in 2017. A successful business, on the other hand, desires a new customer who becomes a loyal customer. If you want your dropshipping business to be more profitable, you need repeat customers.

Repeat customers spend more money as a result of their constant patronage. Eventually, when repeat customers are happy, they'll introduce your brand to new potential customers. Here are six tips you can use to convert a one-time visitor into a loyal customer.

1. Build Connections With Your Customers

You have to build meaningful connections with your shoppers if you want them to become lifetime buyers. People can easily visit your e-commerce website, make a purchase, and never visit again. So in situations like that, you have to look for ways to personalize their shopping experience or find a way to reach them.

You can send emails to remind them of your brand. Making your website very easy to use gives customers a smooth shopping experience. This makes them want to visit your website. Remember that customer service also goes a long way. Little things like knowing your customer's name are also important in converting one-time buyers to loyal customers.

2. Add Incentive on First Purchase

First-time customers hold a lot of importance in e-commerce stores. They are important because they are difficult to come across and cost a lot if you decide to run a PPC campaign. It is essential for you to put your all out there for them. Make their first visit memorable so they'll come back.

When customers receive discounts on their first purchase, they are likely to return. Although it might seem like a loss to you, it adds great value to your business in the long run. Make the offer limited and exclusive to prompt the customer to make a purchase.

3. Use Content Marketing

Every e-commerce business needs to add content marketing to its marketing strategy. This is because using content marketing to brand your company effectively helps keep customers.

Additionally, it benefits your current clients, especially those already familiar with your brand. Content can be in the form of social media posts, podcasts, videos, or blog posts.

4. Make Your Return Policy Flexible

Whenever you buy something online and realize it's broken, the next thing that comes to your mind is a refund. Your customers will ask for a refund if you make a mistake. However, many shops limit the time that items can be returned. Others just offer store credits as store credits rather than cash.

Over 80% of shoppers say they'll be loyal to brands with favorable return policies. So when a first-time shopper visits your e-commerce store, and your return policies aren't generous, there's a high chance they won't return. Therefore, it is essential to create a good, workable refund policy that'll make one-time shoppers return to make a purchase. Most eCommerce platforms can help you build an amazing refund policy.

5. Start a Referral Program

Referral marketing is a tried-and-true strategy for gaining new clients. However, did you know that they can also increase client loyalty? Research shows that 84% of consumers believe in personal recommendations from friends. That means new customers brought in through a recommendation program are more likely to stick around in the long run.

6. Ask for Product Reviews

Asking for customer evaluations might aid in retaining clients in two different ways. It first enables you to identify what they do not like, so you can make adjustments. Second, it will remind them of everything you've done well and give them good things to say about your business.

Final Thoughts

Turning one-time visitors into loyal customers for your e-commerce store is a great way to increase your revenue. The tips discussed above will help you get the most out of this process. Follow these tips above and watch how you'll have more loyal customers.

(Contributed by Ayotomiwa Omotosho & Hermes Fang)