Stand Out from Your Competitors: How to Provide a Unique Customer Service

Every business strives to provide high-quality products or services to its customers in this digital age. But what makes a company stand out from the competition is its responsive, effective, and engaging customer service. It is a vital component that makes or breaks your business reputation.

In the e-commerce sector, competition is even cutthroat because people have thousands of choices at their fingertips and retaining customer loyalty is challenging. This demands you to focus more on unique customer service strategies to attract and retain more customers than the competition.

According to Uberall, 67% of customers trust local businesses more than online businesses. It means that providing excellent online customer service is not only critical but a must-have for e-commerce stores and dropshipping businesses.

This article introduces four tips to help you provide unique customer service and differentiate from your competitors.

1. Have A Personalized Approach

Few e-commerce businesses value personalization, and this is what you should focus on as well. Accenture says that 33% of customers stop shopping with a brand because the relationship wasn't personalized enough.

Personalizing the customer experience helps develop an emotional bond with your shoppers and increases brand loyalty. The customer feels valued when you’re aware of their behavior and shopping history.

It’s not easy to know details about every customer. You’ll likely have a large volume of daily queries, and answering everyone personally will not be easy. To follow a personalized approach, your customer support team must first get organized with different tools to keep track of customers' feedback and share it with all team members.

2. Incorporate social media into your customer service strategy

Who can deny the power of social media, used by 4.2 billion people each month? It is a powerful tool that gives e-commerce stores and online brands a chance to connect with their customers and reach a wider audience. Leverage social media to ensure two-way communication with your customers and provide them excellent customer service.

In some cases, social media is effective for interacting with customers and can also be used for providing guidance, expert opinion, addressing complaints, and, in some cases, refunds.

3. A Clear Return Policy

It is one of the crucial ways to provide adequate customer service. When customers shop online, they can’t physically see, touch, and try the product before the delivery. They don’t know what they will get, but if your return policy is clear, they will likely shop with you.

For instance, your competitors will also sell the same products if you have a store on an e-commerce platform like Shopify or Shoplazza. But if you have an apparent, clear, and easy return policy, more and more customers will turn your way.

4. Be Consistent

Many businesses provide very effective and responsive customer support on the first purchase. However, once the customer becomes repetitive buyer, they take them for granted and don’t provide the same level of service. You don’t want to do that because you may lose a customer for good.

Make sure to give your returning customers an incredible experience to motivate them to keep coming back to you. Every interaction with a customer must be the best it can be. This means at all times and on every platform.

Conclusion

Customers are more aware now, and their expectations from e-commerce businesses have also increased. This makes it crucial for e-commerce businesses to provide excellent customer service to survive in online marketplaces.

I hope the above-shared tips help you ensure a great customer experience. Do you have something to add to the list? Do share it in the comments below.

(Contributed by Iram Ghafoor & Hermes Fang)