Huawei Let Go. Now AITO Has to Sell Cars on Its Own.
When Huawei's brand endorsement fades: AITO's brand premium revaluation and Seres's independent test
On September 15, 2026, HIMA and AITO Automobile simultaneously released the “Explanation on the AITO Cooperation Model.” A statement of less than 300 words ended rumors from the previous days: the AITO brand's product definition, product design, brand marketing, channel retail, and service system would from then on be led by Seres, with Huawei Terminal providing technology support. HIMA said it would focus resources on Luxeed, Stelato, Maextro, and Shangjie.
