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Three Business Principles For 2024: Insights from Real Estate Leader Jason Mitchell

Three key strategies that are particularly relevant going into 2024.

By Aaron KnippPublished 6 months ago 3 min read

A new year brings new hope. New ideas, new ways of thinking, new business initiatives. Although there is a majority percentage of good intentions behind the advice you see online, there’s something to be said about foundational principles in business. This article highlights the insights of Jason Mitchell, keynote speaker and founder of JMG. The principles showcased, although originally implemented for real estate, should be considered equally beneficial throughout any business sector.

The Ability To Adapt

Business will change, industries will advance, and how it all gets done will completely flip. As a business owner, you are constantly competing with new players and the fresh ideas they bring to the table. The ability to recognize this and see the underlying needs of your everchanging prospect is what is going to separate you from everyone else.

There is a balance to changing the business model every time there’s a shiny object and strategic pivots based on the needs and wants of your market. It’s incredibly important that your willingness to adapt is not mistaken for a low attention span and lack of focus in your vision.

All In On Technology

Fundamentals are fundamentals for a reason. When you think of traditional foundation guidelines for business, they didn’t originally include technology. That being said, the use of new tools and leveraging resources around us has always been at the core of successful business ventures. Going into 2024, this would be technology.

It’s going to be important to see new tech for what it is. There are articles across the web referencing concepts like artificial intelligence and how it will replace the human aspect in certain departments. Mitchell argues that it will instead enhance our efficiency in the completion of tasks. Consider new technology as a resource to gain competitive advantage of time. Get more done, with more hours left on the clock.

Community Focused

The importance of understanding the power that community in every aspect in life could be the biggest take away from the principles Jason his legacy. Having built deep, meaningful relationships with the people that surround your industry is often a leading indicator of who not only has "made it" in business but who is getting the fulfillment a lot of business owners are ultimately searching for.

From a business standpoint, everyone wants what everyone wants. In a lot of cases, business is built on reputation. Therefore community serves as social credibility and the people you surround yourself with provide reassurance to oncoming prospects.

From a human standpoint, we crave close connection to the people around us. We feel a connection and purpose that drives us to strive for more. We benefit from a collective mind, brainstorming new ideas and overcoming challenges in short periods of time relative to if we only relied on ourselves. It's critical that we understand that we are for more useful together than we are our own.

Despite the recent popularity of isolated focus, although that does have its benefits, a community focused mindset has always been and will continue to be one of the separators in successful ventures.

About Jason Mitchell:

Jason Mitchell is the founder of JMG (The Jason Mitchell Group), labeled as "America's Number One Real Estate Group" by Real Trends.

Although Jason has found success within the real estate industry he is also a recognized keynote speaker that touches on topics like culture, strategic partnership, and efficient scalability. His insights have been featured in places like Forbes, Entreprenuer, and Inman. To learn more about The Jason Mitchell Group or Jason as a keynote speaker please visit their brokerage website at thejasonmitchellgroup.com.

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About the Creator

Aaron Knipp

Founder of Cicospace, content house for keynote speakers. Published author and keynote industry journalist. See Aaron's work on Entrepreneur, Medium, and Cicospace.com.

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