STANDING OUT: HOW WILL YOU

Since the SUMMER of 2020 we have been BOMBARDED with MARKETERS MARKETING their GREATEST OFFERS. All the things we NEED to start our own ONLINE business. The TRUTH IS, I’m one of them too. The CHALLENGE we all FACE is, how do we CUT THROUGH the NOISE?

I have seen some of the BIGGEST NAMES give HUGE training packages away for FREE. I have witnessed marketers SLASHING THEIR PRICES by 80% to ENTICE someone to PURCHASE their offer.

I have watched the same CAMPAIGNS pop up in my feed RELENTLESSLY for months on end. All for one reason: to get my ATTENTION and my INVESTMENT DOLLARS.

Many of these offers lead to needing to purchase something to get things to really work. This is a WINNING MODEL and I use it too. I will help you solve a SMALL PROBLEM and let you know how I can help you solve the more PAINFULl problems for a small INVESTMENT of TIME and MONEY.

I try to be as transparent and upfront as possible about it.

But how do you break through all the noise when you have REAL ANSWERS to the problems people are STRUGGLING with?

Do Things Differently

This is a STRATEGY I use as many times as possible. I’m always LOOKING for ways to do the same thing other MARKETERS are doing, but do those things differently.

It could be as SIMPLE as WRITING A BLOG using ALL CAPS to highlight certain words, just to give the blog a unique look. Knowing that it makes the flow of the blog JUMP OUT at the reader is a way to keep them engaged as I share my insight, knowledge and wisdom throughout the page.

I also CREATE ANIMATED POSTS for my IG feed. This keeps people LIKING and coming back to see more ORIGINAL CONTENT. It is an ALGORITHM FRIENDLY practice too as IG favors video content over picture sharing now.

FILM VIDEOS in an FRESH and DISTINCTIVE way too. I use CUSTOM BANNERS and STYLIZED EDITS to make my videos STAND OUT. There are many great ways to use videos to ENHANCE your SOCIAL MEDIA PRESENCE.

Be Authentic

Try creating HONEST, NO GIMMICK, marketing where you just SHARE YOUR STORY or message without a direct CALL TO ACTION. I’ve EXPERIMENTED with this and it gets WARM results. It is a great way to BUILD TRUST and CREDIBILITY with your TARGET AUDIENCE.

The KEY is, you have to be REAL. If you are trying to tell a story that you INVENTED, it will feel like a story you made up. Instead, share your real experiences, TRIUMPHS and FAILURES. People will connect more with that.

It creates a break from all my STYLISTIC videos to have RAW and REAL footage in the mix. It’s all about giving your audience a CUSTOMLY, OUTSTANDING experience when they visit your feed.

Trust Your Gut

When you IMAGINE what your MARKETING will look like and FEEL like, TRUST YOUR GUT. If it feels like a GREAT IDEA then go with it. Don’t second guess it or scare yourself out of doing it. TAKE RISKS.

This has helped me MOVE FORWARD in the direction of MY DREAM. It is TIME TESTED and TRUE. Somehow your GUT FEELINGS know before you do what is good for you and what is not. The problem we often face is OVERTHINKING IT. We get in our own way of SUCCESS.

It’s because we have been CONDITIONED to FEED off FEAR. Everything scares US. The fear of FAILING, the fear of SUCCESS, the fear of LOOKING STUPID, the fear of being WRONG, the fear of LOSING MONEY, and of course, the fear of being SCAMMED!

This IMAGINARY fear is BLOCKING US from reaching our TRUE POTENTIAL. Those who learn to LOOK PAST this MINDSET FOE go on to reap all kinds of REWARDS for their BRAVERY and EFFORTS.

The Key

The KEY is to get attention for being REAL, TRUE and HONEST while other people are making PROMISES they can’t keep. Use TARGETED MARKETING STRATEGIES to promote your AUTHENTIC CONTENT to get your message in front of your DREAM PROSPECTS.

There are many engagement strategies to use including ORGANIC and PAID ones that will ATTRACT more eyes to your posts and profile. Think of your marketing as INFORMATION content and make sure you are ADDING VALUE with each post or piece of marketing you create.

The more value you add the more that people will want to purchase your paid content, programs, services and product.

But they will only do this if they SEE YOU first.

So your job is to BE SEEN multiple TIMES per WEEK in multiple PLACES, and in VARIOUS WAYS so that each time is DISTINCT.

YOU can LEARN MORE about how to do this by simply BOOKING A CALL with me. I will help you CREATE A CUSTOMIZED PLAN for your MARKETING.

Remember, You need to Stand Out if you’re going to Cut Through the Noise.

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Thank You

Firstly, I want to express my gratitude to you for taking the time to read my blog. I hope that you found the tips and strategies helpful. Please let me know, comment below.

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