The president is a bear.

In the spring of 1902, the President of the United States Theodore Roosevelt. Roosevelt went to the south to inspect the work, his posthumous title is good hunting, local officials in order to please him, they deliberately arranged a president to fight the bear scene.

Theodore was very happy, and satisfied with the trouble the local officials had taken to set him up, he readily agreed to the hunt.

The local official deliberately arranged for a stout bear to be released at the right time, and Theodore was so pleased that he shot it, and the bear fell in the dust, and Theodore was so proud that he did not expect his luck to be so good today.

This matter was quickly spread in the local, and some people understood the real situation, and for a while, the rumor on the street was that the president's beating Kumamoto was a deliberate political farce.

The story reached the ears of a candy maker whose business was failing and he was trying to figure out a way out of his predicament. Theodore's story struck him and he spent the night designing a wonderful candy wrapper: The President wore a suit and tie, but had a bear's head, and beside it was written in small print: The President is a bear.

It was a very risky idea, but the businessman was thrilled. He put the candy on the market a week later. Business was so strong that people were amazed by his idea. In a few days, he sold as much candy as he normally does in a year.

The troublemakers rushed in anyway, and the local officials would not allow anyone to sensate the matter, which had already touched the heart of the ruler, who was ordered to stop the production of such candies and to stand trial for violating the political authority of the president.

In the case of the businessman, he suddenly had an idea, he wanted to write to the president, and his redesigned candy paper with the letter to the president, some people laugh at him is a fool's dream, the president is so busy, how can be concerned about the feelings of a small business vendor, but unexpectedly, the president actually replied to the businessman's creativity. He called him the best designer in America.

A few days later, his redesigned candy wrapper went on sale, and people were surprised to find that the pattern had not changed, but the small text beside it had been modified to read: Theodore's Bear.

With just a little modification, the businessman actually enhanced the commercial value of his product without hurting the president. He took advantage of the president's love of hunting and success. He painted the president's head as a bear's head, which in the president's opinion was not a joke, but a cute idea. Let people suddenly think of the president's image of strength and courage.

This confectioner, named Michelton, achieved great success in the United States in the 1930s, his candy was popular throughout North America, and also exported to Japan and other countries.

Risk is the word that people always use to describe Michelton's success, and Michelton's words are instructive: sometimes, we have to do the right thing at the time and place without considering the potential risk, which is actually the biggest reason to limit people's access to rich life experiences or success.

Risk is the word that people always use to describe Michelton's success, and Michelton's words are instructive: sometimes, we have to do the right thing at the time and place without considering the potential risk, which is actually the biggest reason to limit people's access to rich life experiences or success.