Business is changing. Will you adapt or be left behind?
Tell me if this story sounds familiar: you’re running at full speed and you feel like you’ve been going full speed for a very long time — forever. You seem to be doing the right things. You and your team are working incredibly hard and making progress, but you can’t help thinking: is this how it’s supposed to be? It feels like no matter how hard everyone on the team tries, we never get ahead of our problems. And we obviously need some kind of breakthrough, because we’re obviously not going to win if we keep doing what we do and how we do it.
Find a void in the market and develop a solution to address it
A startup usually begins by solving a problem. If you want to be successful, you have to find the void in the market and develop a novel solution to address that void. It starts with finding an idea that only you can provide.
Nothing so practical as a good theory
‘There is nothing so practical as a good theory.’ - KURT LEWIN On a day-to-day basis, you might not be aware of it but you are constantly using the skills of critical thinking. Whether you are shopping for food, deciding on your career, or deciding what to write about next, it is crucial that you make the right decisions. A good theory will inform your ideas and help get them across effectively. In fact, a good theory will probably allow you to do without all the fancy rhetoric and illustrations, and just focus on getting right to the point.
The Entrepreneurship Mindset
At any given moment there exist countless business ideas, most of which will never be pursued. I can say this because as an entrepreneur one of the first things you will learn is that what separates those projects that get done from those that don’t is not just about how to make money, but a commitment to actually making it happen.
How to market with 0 dollar budget
Thoughtfully marketing a product or service can cost a good deal less than a penny. It only takes a few minutes of active time invested per customer, and costs can be as low as zero.