You Don't Need A Brand Strategy Until You Do
You are a small business owner, and you are overwhelmed. You know you want to grow your business, but you don’t know how to define it. And you know that branding is important, but the concept of brand strategy seems so abstract, and you’re not sure if it’s worth your time or money.
Inexplicably, "Emily in Paris" has generated a lot of buzz - and not all of it positive.
The Netflix rom-com "Emily in Paris," a new series from the "Sex and the City" writer and producer Darren Star about an American marketing maven sent to the French capital, is set in fantasy Paris so much so that the opening credits are of picturesque Parisian pâtisseries where everything is straight out of a window display.
Navigating the shift from marketing to mattering: 7 tips for leaders
The advertising industry now stands at $766 billion and is expected to hit $1 trillion by 2025. but it's no secret that the model is broken. Consumers are fed up with being targeted by irrelevant and intrusive ads, while brands struggle to cut through the noise and stand out.
Five Practices That Will Quickly Develop Leadership Skills
People tend to think that leadership is only what great men and women do on television or in movies – wars, revolutions, etc. Of course, those situations do require strong leaders who know how to scan a battlefield and give orders at just the right moment; however, there is more to it than that! True leaders don't limit themselves to command-and-control strategies – rather, they seek consensus using diplomacy and encourage cooperation using shared visions and goals.