Dan McGinnis

Every business and organization needs to have a presence on Facebook, but the content needs to reach your target audience. Here are a few tips to expand the reach of your posts.

There are lots of social media platforms that are popular today, but forgetting the immense popularity of Facebook is a strategic error for any business. Instagram, Pinterest, Snap, and Twitter all have their place in any successful, comprehensive marketing plan, but Facebook is the modern day version of the Yellow Pages. Every business needs a presence there.

Facebook is still an incredible place to market your business, your brand, your event... really anything. Successful online promotion requires a bit more than just creating a post and hoping for the best. There are a few easily learned techniques that can help build your online presence and your "brand" more quickly and with greater success.

Last winter was cold here in Virginia. We had lots of snow, many days below freezing temperatures, and icy conditions. Despite all of that, my dog and I lived in a small recreational vehicle for the entire season.

Since before I was old enough to vote, I have been a conservative Republican. I worked Ronald Reagan's presidential campaign while still in high school doing everything from knocking on doors, working the phone bank, and compiling voter data. It was incredible. Equally important, it was a victory!

Just two months ago there was a Beltway rumor that US Secretary of State Rex Tillerson was about to quit or be fired. The White House denied it. Tillerson denied it. The State Department feigned ignorance on the issue. Still, most people believed that the former Exxon Mobil CEO's days were numbered at Foggy Bottom.