Amazon takes on Microsoft as it invests billions in Anthropic
Amazon will invest up to $4bn (£3.3bn) in San Francisco-based AI firm Anthropic, mirroring the earlier tie-up between Microsoft and OpenAI.
It is the latest multi-billion dollar investment in a race among the big tech firms to exploit the potential of artificial intelligence.
Amazon recently said it would use AI to boost its Alexa voice assistant's conversational powers.
Anthropic has its own ChatGPT rival called Claude.
Amazon claimed the investment could help improve customer experiences.
"If you look at the world of generative AI, this is the beginning of the race," Jim Hare of research firm Gartner told BBC News.
While Microsoft had initially reaped the biggest benefit from the enthusiasm for AI through its partnership with OpenAI, he said others were catching up.
"Now we're starting to see the other cloud providers investing more in generative AI coming up with their own announcements, their own products, and I think the playing field is starting to level off. In other words, it's no longer a Microsoft-OpenAI show only," he said.
Founded in 2021, Anthropic, an AI safety and research company, is one of several AI start-ups that have recently emerged to compete with firms like Google DeepMind and OpenAI.
As well as online retail, Amazon is a major provider of so-called cloud computing services. In simple terms it rents out computing power - housed in huge warehouses full of computers called data centres - to other firms to help store or process their data.
The collaboration means Anthropic will be able to draw on this huge computing power.
In turn, Amazon developers will be able to use Claude 2, the latest version of Anthropic's foundation AI model, to create new applications for its customers and enhance existing ones.
Microsoft, which operates a cloud computing business called Azure, has a similar arrangement with OpenAI.
And days after Amazon announced Alexa's AI powered planned upgrade, OpenAI revealed on Monday that users of chatGPT would be able to ask it questions by speaking to it, and post images which could be referred to in conversations.
The partnership with the ChatGPT maker has enabled Microsoft to announce a number of new AI-powered features for existing products, including its intelligent assistant for Microsoft 365, Copilot, due to start rolling out on Tuesday.
The deal with Anthropic, according to Nick Patience, lead AI analyst at S&P Global Market Intelligence, was a further symbol of tech giants like Amazon and Google seeking to rival Nvidia's dominance in the lucrative market for specialist AI chips.
But whether big tech firms with considerable cloud computing power and budgets at their disposal will be the kingmakers of the AI sector is less certain, he told the BBC.
Anthropic said Amazon would take a minority stake in the business. It will use Amazon's Trainium and Inferentia chips - designed specifically for generative AI applications - to develop its new AI models.
Anthropic said it believed in the responsible development and deployment of AI. Both firms, it said, independently supported a set of voluntary safety commitments led by the White House.
As of my last knowledge update in September 2021, Microsoft and OpenAI had formed a strategic partnership, but the specifics of the partnership may have evolved since then. At that time, Microsoft had announced a significant investment of $1 billion into OpenAI. The partnership was focused on advancing artificial general intelligence (AGI) while adhering to principles of safety and ethical AI development.It appears that Amazon has made a significant investment in Anthropic, an AI company, as part of its efforts to expand its presence and capabilities in the artificial intelligence field. This investment may be seen as a move by Amazon to compete with Microsoft, which has also been actively involved in AI development and partnerships, particularly through its collaboration with OpenAI.
About the Creator
Keep reading
More stories from Sunny Douglas and writers in Trader and other communities.
Extreme Weather Event
In the heart of a quaint coastal town named Havenbrook, nestled between the rolling hills and the azure sea, life had always been peaceful. Families thrived, fishermen cast their nets, and children played on golden beaches. It was a place untouched by the relentless march of time, where the seasons whispered secrets to the trees and the waves sang lullabies to the shore.
By Sunny Douglas8 months ago in Earth
Integrated marketing
Integrated Marketing Dispatches( IMC) is a strategic approach that ensures all marketing dispatches are cohesive, harmonious, and work together to support a brand's communication across colorful channels. In moment's dynamic and connected business, where consumers are bombarded with information from multiple sources, IMC has come essential for companies to effectively reach their target followership and achieve their marketing objects. At its core, IMC involves the integration of colorful communication tools, similar as advertising, public relations, direct marketing, deals creation, and digital marketing, to deliver a unified communication to consumers. By coordinating these rudiments, companies can produce a flawless brand experience that resonates with consumers and drives engagement and fidelity. One of the crucial benefits of IMC is that it allows companies to maximize the impact of their marketing sweats by using the strengths of each communication tool. For illustration, while advertising helps make brand mindfulness on a large scale, public relations can enhance credibility and trust by securing positive media content. Meanwhile, direct marketing enables substantiated communication with individual guests, while digital marketing offers precise targeting and real- time engagement openings. also, IMC enables companies to maintain thickness in their messaging across different channels, which is pivotal for erecting brand identity and recognition. harmonious branding helps consumers develop a clear understanding of what a brand stands for and fosters trust and fidelity over time. Whether a consumer encounters a brand's communication on social media, TV, or in- store, they should admit a harmonious communication that reflects the brand's values and positioning. Another advantage of IMC is its capability to produce community among colorful marketing channels, performing in a accretive effect that amplifies the overall impact of the crusade. When different communication tools are strategically integrated, they support each other, creating a more important and memorable brand experience for consumers. For illustration, a company may launch a TV announcement crusade to make mindfulness, rounded by social media elevations to encourage engagement and drive business to the website. By coordinating these sweats, the company can induce lesser brand visibility and engagement than if each channel were used singly. In addition to enhancing brand mindfulness and engagement, IMC also facilitates better dimension and evaluation of marketing effectiveness. By integrating different communication tools, companies can track the performance of each channel and assess how they contribute to overall crusade objects. This allows marketers to optimize their strategies in real- time, allocating coffers to the most effective channels and refining messaging to more reverberate with their target followership. still, enforcing IMC effectively requires careful planning, collaboration, and collaboration across different departments and stakeholders within an association. It involves aligning marketing objects, messaging, and creative means across colorful channels while icing thickness in brand positioning and identity. This frequently requires breaking down silos between departments similar as marketing, advertising, public relations, and deals to foster collaboration and integration. also, with the rapid-fire elaboration of technology and the proliferation of new communication channels, the geography of IMC is constantly evolving. Companies must stay nimble and acclimatize their strategies to influence arising trends and technologies to stay applicable and competitive. From social media and influencer marketing to immersive gests and stoked reality, there are endless openings for brands to engage with consumers in innovative ways and produce memorable brand gests . In conclusion, Integrated Marketing Dispatches is a strategic approach that integrates colorful communication tools to deliver a cohesive and harmonious brand communication across multiple channels. By coordinating sweats across advertising, public relations, direct marketing, deals creation, and digital marketing, companies can maximize the impact of their marketing sweats, enhance brand mindfulness and engagement, and drive business results. still, successful perpetration requires careful planning, collaboration, and adaption to evolving consumer trends and technologies.
By vinoth kumar20 days ago in Trader
Red Shelves
Death is a black hole. Think about it. A black hole is the corpse of a star, something once warm and bright, now come to the end of its life cycle. But some will argue that the cycle of life does not end with death. That death is merely another path we must walk once our bodies expire and our souls ascend. In that moment, when the fuel in the star’s chemical tank hits empty and the shiny matte coat explodes into supernova, the mass left behind – the corpse – becomes a black hole. We understand that, around such a vast cadaver, dimensions work a little differently in death to the way we’re used to in life. For example, light cannot escape the pull of a black hole when it hits the point of no return. That’s where it gets its colour. Space itself is contorted by a black hole. That’s where it gets its funny shape. Even time. Time slows right down the closer you get to it. The closer you get to a black hole. The closer you get to death.
By Matthew Curtis4 days ago in Humans
Comments
There are no comments for this story
Be the first to respond and start the conversation.