social media

Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.

  • Christine Collins
    Published 3 years ago
    Social Media and The Brawling B(r)and

    Social Media and The Brawling B(r)and

    It happens to some of our favorite bands; they call it quits or members leave. Sometimes they’re fired, and sometimes they have truly righteous reasons to depart from their band. Either way, whatever the case, with social media being so readily accessible, we’ve all seen bands and companies’ interpersonal relationships being handled on social media at times. So how do we respond? What is acceptable and what is not for them to post online? WHAT ARE THEY EVEN THINKING?!
  • RaeAnna Mercado
    Published 3 years ago
    The Benefits of Social Media—as Told by a Professional Food Blogger

    The Benefits of Social Media—as Told by a Professional Food Blogger

    One of the most important parts of running a business is to also have a successful marketing team. Giant corporations and small business alike use marketing tools such as television commercials, billboards, and radio to spread the word about their product or service and to gain business. With the rise of technology and social media, these same businesses have taken to the internet to reach even more consumers. So, one might wonder how individuals such as writers are able to market themselves to gain readers, sell books, and stand out from the crowd. The answer is social media.
  • Marivi
    Published 3 years ago
    The Puppet Show

    The Puppet Show

    Social media has turned the world of communication upside down in the last decades; with radical changes that affects how impressions are made and how people interact with each other. It has become crucial for companies to enter in this new world of technology, renewing their marketing strategies to continue reaching and satisfying their customers. Though most organizations still struggle in understanding how social media might be used to engage and sell, it is imperative for them to change and most of it is because “there will be even more changes in the coming years, because social media marketing continues to extend from the marketing department to nearly every aspect of a company’s business” (Hendricks). But what is this so-called thing known as social media? “Social media is a based application that are available and allow developing, consuming, and sharing user generated content” (Vinerean). Society has change on an enormous level; nowadays, it is no longer important to have self-approval, but the new source of power and fame is the community approval to each action and decision that is made. Every individual of the new generation is craving acceptance and recognition; they want to be part of something bigger than themselves. That is exactly what social media has to offer; the opportunity of sharing yourself with the world, and leting them have an opinion about you. Because of the increasing importance of social media in our daily life, marketing has to push itself into it. This essay will highlight different sources about how Marketing in social media is engaging consumers and companies in a unique way that not only helps them to sell more, but get feedback and advertising for free; and also, will discuss the perfect marketing technique to engage your audience.
  • Maverick Hunsinger
    Published 3 years ago
    4 Quick Tips to Snapchat Geofilter Marketing

    4 Quick Tips to Snapchat Geofilter Marketing

    By now everyone knows that Snapchat filters are being used in corporate marketing campaigns. Every time you post a Snap you scroll through three to four super-intrusive filter options that corporate brands have shelled out hundreds of thousands of dollars to post nationwide. What people don't realize is how effective Snapchat filters can be as an inexpensive marketing tool for small brands.
  • Yvonne Glasgow
    Published 3 years ago
    Tips for Using Social Media to Promote Your Creative Business and Products

    Tips for Using Social Media to Promote Your Creative Business and Products

    What makes me an expert in social media promotions? Well, I’m not an expert. I’m just a creative person that wants to make some money from their craft and the only way to do that is to let people know what that craft is. Without a social media presence for my books and my art, I would never sell anything. Without a social media presence for my writing, in general, no one would know when I have a new article online.
  • Genesis Alvarez
    Published 3 years ago
    How I Gain 100 New Followers In a Day

    How I Gain 100 New Followers In a Day

    We all know the struggle when you are trying your best to launch your products online. Good and engaged followers can be the difference between getting your products noticed or struggling to make a sale. Wether we like it or not, social media has a huge take on the success of your business; and as a business owner one of your concerns must be to reach more people with your products.
  • Jason Rudland
    Published 3 years ago
    The Next 3 Things to Do Immediately About Your Online Marketing

    The Next 3 Things to Do Immediately About Your Online Marketing

    Three of the most common mistakes I see business making in their online marketing campaigns are so simple to correct, but so much money and effort is going to waste. Make sure you are not wasting your online marketing budget.
  • Adrian Pedrin
    Published 3 years ago
    Why I Hate Marketing Gurus

    Why I Hate Marketing Gurus

    After I finished my first feature film, I had a slight idea of how to market or sell my film; but, since we are in the golden age of the internet, where you can learn anything either by paying on websites like Lynda.com or on Youtube for free, I decided to learn marketing and online marketing.
  • Louie Warner
    Published 3 years ago
    The Power of Social Media

    The Power of Social Media

    I'm an aspiring model, and the most common thing I get asked is how I got into it. Now, I'm not yet what I'd call successful, so take everything with a pinch of salt, but I think a lot of people would agree with the things I have to say about the power social media can have on success. Though I haven't reached my peak yet; I'm not Insta Famous and I don't have tons of contracts with big brands. I've had a few big successes in my eyes, and I owe a lot of it to the way I've learnt to manage my social profile.
  • Crystal Schindel
    Published 3 years ago
    Facebook or Bust

    Facebook or Bust

    Facebook can be your best friend or your worst enemy. It all depends on how you approach it. We all have crazy, busy lives and social media can be the biggest time sucker of them all. I know there have been times when I’ve sat down to check out a recipe or a friend’s contact information, looked up at the clock and realized that 2 hours had passed... and I can’t remember why I was even on my tablet or phone. So how do you effectively get new prospects or customers without spending hours in front of your screen and away from your life?
  • Gail Nobles
    Published 3 years ago
    Be Heard in Podcasting

    Be Heard in Podcasting

    Writing is something that many of us love to do, but your voice can be heard through podcasting. When you write an article, you can also share it with a podcast. Hearing yourself, you might not like the way you sound, but that does not mean that listeners won't like you. All you need to do is make your podcast interesting and keep your listeners listening. As a podcaster, I'm not perfect. I make mistakes. Sometimes you might hear a little pop or click through the microphone, but for the most part, the sound of the podcast is load and clear. All you will need is a good microphone and software like Garage Band that will allow you to podcast and create music.
  • Mowee Luvuno
    Published 3 years ago
    What Does a Blogger Even Do?

    What Does a Blogger Even Do?

    I literally get asked this question every single day. I have been blogging since I was seventeen and in high school, a lot of my mates had no idea what it was that I was doing, I have been explaining what it is that I do for a long time, and people seem to still not understand the term ‘blogger.’ Being a student who is studying fashion journalism, it has actually become much easier to explain what it is that a blogger really is.