Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
Vocal. You're currently on this site scrolling through different articles. Vocal is this writer's YouTube. You can write about anything you want and express yourself on everything without any restrictions. It's a platform which allows users to be journalists, they just get paid a lot less. Allow me to elaborate.
Social media accounts for 28 percent of the amount of time spent on the internet in total and each user spends an average of nearly two hours each day scrolling through their feeds. But have you ever wondered why your likes have plateaued or your followers have reached an equilibrium? It could be because your profile isn't as up to scratch as you might think.
Instagram: that little app that Facebook stole and changed the way millennials and businesses share content. With the platform growing at a vast rate due to the new implementation of shopping, stories, links and much more, it's becoming a very busy space like most mediums, thus making it difficult for you to get your message out there.
I've been consistently of the view that, especially over the last 5 years, businesses must ensure that they focus on being socially conscious if they want to maximise their appeal to consumers. My basis for this is primarily, amongst other things, the interest that so many people share in social outcomes based on their vicarious connectedness, through social media especially.
So you’re a small business owner, an entrepreneur or maybe someone just interested in online growth, and EVERYONE seems to be talking about social media and video marketing. Well, it’s time for a wake-up call. Your competitors are creating videos. Everyone is doing it and if you don’t want to get left behind or leave a HUGE amount of potential clients and/or money on the table you should be too. Here’s the best part, it’s easier than you think! Over the last few years, video marketing has not just been work or a fun hobby for me, but become an OBSESSION! Below are the absolute best social media video marketing strategies that I have found and tested to not only make you come across as the expert you are and highlight what you do/sell, but to have your videos actually show up and rank on Google and YouTube. I’m going to break it down for you step by step so you too can achieve video marketing success and outrank your competitors. Let’s jump in!
With social media usage on the rise every day and more ways for people to connect with each other, share their lives' little tidbits and be exposed to by many companies, what can be done to ensure that your social media output can take off to help you grow?
Snapchat has a lot of companies wondering if it is really worth them having an account and if you can actually advertise your company very well through the social media platform. So, what are the problems with Snapchat?
With 330 million active users monthly, Twitter is a great place for companies to advertise their business. By gaining followers, you increase your brand awareness and the number of customers you have. So, how can you up your Twitter following?
A brand’s voice is very important in showing who you are as a company and what values you hold. Social media is a great way to bring in new customers and spread brand awareness, so the way a company runs their social media is very telling and important to whether it will be successful or not. Here are some Dos and Don’ts to think about when finding your brand’s voice.
LinkedIn is often not utilised as much by companies than other social media sites, with some businesses and professionals not even having a presence at all. LinkedIn is a professional business and employment focused platform and has around 500 million users, which makes it a great place to advertise your company. LinkedIn allows users and companies to connect with potential customers and business partners, recruit and look for jobs, as well as post content that relates to your company. LinkedIn is a very important social media website to employ and here are a few ways you can utilise it.
In short, the answer to this question is… VERY. Still not convinced? Here are 5 reasons that social media is extremely important for a business and how it can ultimately lead to the success of your company.
Gone are the days of being able to use social media just as a marketing tool for your business. The digital world has changed and customer experience is now as important as it ever has been and this article will help provide your business with 5 essential steps to improving your social customer service offering.