Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
With their social button plug-ins featuring on web pages across the internet, Twitter, LinkedIn, Facebook, and other global networks present every company with the opportunity to raise its digital profile.
In my previous post on personal branding, I looked at the reasons and benefits behind why you need to build a personal brand. Now I’m talking tactics—and showing you how to build your personal brand—on LinkedIn.
Small businesses succeed when they develop relationships with their customers, and they can take advantage of the fact that 80 percent of customers choose to connect themselves with brands on Facebook. However, to make a huge impact, it takes more than just a presence on social media sites to build their brands. It is vital that small businesses connect with potential customers and clients on a personal level to compete with the larger companies. The problem is, small business owners have more responsibilities because their business activities are not broken up among a board of directors or through a management team. They must use their time wisely to have an online presence and they need to keep things simple in order to not hurt their business.
As a young, aspiring writer, I can attest that it's hard to find ways to put your work out there—whether you want to be picked up by a publisher, or just for the creative outlet. The website is like a safe haven for writers who may not be fully confident in the work they produce.
Every digital marketer aims to develop creative and innovative campaigns to strike a chord with the masses. Not only does it gain the brand attention of the people, but also bring about a change. With the internet becoming an integral part of an individual's life, whether it is promoting a product or initiating a worldwide campaign, social media is the tool to target your audience.
Social media has taken the internet by storm and it turned the usage patterns of internet marketers and companies upside down. Just as business has changed, so have the buying habits of the consumers. People are associating themselves with certain brands, all the while their consumption patterns show a high degree of association with society.
LinkedIn is the "Facebook of professionals," and truth be told, it's one of the most powerful recruitment platforms in the world. This highly professional social media platform can make or break your career, which is why anyone who's looking to climb the corporate ladder has an account.
Does anyone know your business website exists? What methods are you using to direct traffic to your site? Is there a call to action that leads them to your brick and mortar location?
Once upon a time, movie stars used to rule Hollywood. When a film needed promotion, they'd appear in newspaper articles, magazine spreads, talk shows, etc. Although not much was really known about their personal lives (thanks to a team of crafty publicists), their fans still went to see each new film. Tom Cruise, Julia Roberts, Bruce Willis, Denzel Washington, Sandra Bullock—the list goes on and on.
Since Oct. 25, 2017, I'd bid my farewell to those I'd met during my time at Creators Media. The followers, the colleagues, the editors, and, ultimately, my first paid writing gig. A gig that allowed me to learn more about myself as a writer more than ever before.
Marketers that have completed successful Instagram ad campaigns will tell you that this form of advertising definitely works. There are 700 million active users on Instagram, your audience is there. Every smart marketer knows to meet their target audience where they already are. This works far better than attempting to corral like-minded people into one area.
Gaming has been, for me, the one place I could escape my problems and jump into a fantasy world, where everything in the world is vibrant and eye-catching. This day in the age of social media sites such as YouTube and Twitch give some people the chance to make a living and game at the same time, but just how can anyone do this? Becoming a full-time streamer or a full-time YouTuber is hard enough, but even harder when you are flat out of cash with little equipment and or resources. There are a few free video recording softwares, and here is a list of a few: