Social Media targeted pieces, for influencers and trending topics in the Journal workplace digital universe.
All of us content creators have been there. We write. We photograph. We code. We glue popsicle sticks together. We look at our visitors, and we see that two people saw our post yesterday. No one saw it today. No one will probably see our next post, photo, painting, or trinket.
So, who are influencers? Social media influencers are individuals with large followings on social networking platforms who capitalise on their audience by working with brands to promote products or creative personalised promotion codes to their niche audience base. Their money is also made through promoting affiliate links and encouraging their followers to use their personalised promotional codes provided for them by brands. Influencer marketing has revolutionised the digital marketing sphere and insight from Captiv8 has revealed that influencers can earn up to $20,000 per post. It sounds like the dream job but can influencers stand the test of time or are they simply a passing trend?
It’s no secret that social media engagement can work miracles for the visibility of your brand, project, or cause. While effectively-maintained social media profiles used to be more of a novelty than a requirement, they’ve become a necessity when it comes to effective self-promotion.
Picking up where I left off, Instagram's algorithm can be overwhelming, confusing, and down right frustrating. They're constantly changing and updating their app, which can make it increasingly hard to keep up with what you need to do to have your page perform the way you'd like it to.
Sometimes starting your own brand can be daunting, especially if YOU are the basis of your brand. I joined Instagram late 2013/early 2014, just for fun. It wasn't until 2016 that I realized I had become a part of a gaming community on Instagram. I had barely gained any followers in those two to three years (I had maybe 300), and had no idea the possibilities and opportunities that Instagram had to offer.
Post what you want, when you want, and where you want. Who said life was supposed to always be curated. I just saw from the most recent Minimalismlife Insta post, "curators create space; collectors just fill space." What are we doing on Instagram really? We are filling space by posting our collected memories.
Whether you’re marketing for your company or promoting your own personal profiles, becoming a social media marketing maven is a lucrative skill to have in this day and age. No matter the size of a company, social media is a crucial component to building a brand and attracting new clients. Likewise, there are many profits to be had from knowing how to garner a social media following, from brand deals to a wider audience to engage with your ideas.
Post quality content. This is somewhat of a no-brainer. You pretty much get what you give when it comes to social media these days, and because Instagram is an image-based platform, you only have a couple of seconds to grab the attention of people scrolling through their feeds. And with Instagram’s user base of over a billion users, creating high-quality, engaging content is paramount to making yourself stand out from the crowd. Just make sure to challenge yourself by creating content that is unique, creative, and in line with your personal brand.
I started this blog when I was 16. I was a sophomore in college and decided it was time to make an account that focused on what interested me. Since there was really no representation for Black Women, or dark-skin women, I took the time to upload one post per day. I did not think much of it. The number of my followers grew, but I did not pay much attention to it.
Let's face it, Instagram is now not only a communication tool, but a portable billboard on your phone! People can be Insta-famous in a short amount of time. Hence, your business can also thrive on Instagram!
Millennial. A term that like sustainability or innovation that is overused and under grasped. Every agency, marketing team or design firm seems to want to know what millennials want. How do we think? What drives us? What encourages us to purchase things and how do we make these kinds of decisions? Unfortunately, these are not the questions that should be asked. If one were to back up, and fully understand how a millennial was raised, what kinds of experiences we had in the world as we know it, they would gain a much higher insight into what makes us tick. The most absurd piece to all of this: most of my fellow millennials have never been told this information either.
First off, today's society is so different than it was even a decade ago. Social media is now a thing, and people are enjoying spreading their individuality and doing what they love. Because it has been a pastime for years now, social media has never been taken seriously and has just been thought of as websites to make friends off of and share ideas—but now, people are making an income off of it and businesses are growing due to it. So, who's the joke now? So many people are hopping on this and trying to learn how to be successful off of it. They're dropping their jobs now. This is amazing, because even five or 10 years ago, this would never been thought of—at least not as much as it is now.