Small business, branch road of wealth

In Tancheng's Fannian village in Shandong province, branches once cut from trees were used for little more than fire, but in recent years they have been bought at higher prices, and farmers here depend on how much money they can sell each year.

What kind of tree branch can determine the annual income of a farming family?

Snap up the crotch. How much you buy determines your annual income

In December 2006, families in Fannin village of Tancheng county, Shandong province, were busy buying poplar trees, but instead of trunks, they bought only branches.

Villager Huang Fulan's home is full of these branches, "This is just shaved, the south was yesterday, the day before yesterday, this was sent last night." As early as three or four years ago, she said, no one wanted them at all. It was all for firewood, but now these branches are not afraid to buy more but fear not to buy.

According to the villagers, the price of the branches determines a year's income, and as more people in the village buy them, the price goes up.

"The price is high this year. It goes up to 0.17 yuan and 0.18 yuan every year. Huang Fan said this because everyone in the village uses it. If the price is high, you must buy it. If you don't hurry, you will have no job.

So, what do villagers want to do with these popular branches?

It turns out that villagers cut branches into pieces and then assemble them by spinning out various small parts with their hand feel. In Fan Village, people call this kind of wood-assembled toy a wooden rotary toy. The wooden rotary toy is usually sold at the Spring Festival or temple fair. There are more than 100 kinds of traditional wooden rotary toys, and the pattern design is mostly based on folk myths and historical allusions, which have the meaning of protecting students and warding off evil spirits.

However, in the early 1990s, plastic toys with new styles, a wide variety of popular on the market, and wooden toy style for many years unchanged, which made it quickly lost its foothold in the market. Just as the wooden spinning toys were fading from people's memory, one day in June 2002, the peace of the village was shattered by the arrival of a man.

A foreign trade business to make 500 wooden Japanese dolls, each wooden doll processing fee to 6 yuan. It was a fat piece of meat for villagers who used to earn at most a penny for a toy, but no one in the village dared to take on the job because no one had ever made a Japanese doll.

Secretly, villager Fan Jimei wanted to eat this fat meat.

Wooden gyro, also play sound photoelectric

Fan locked herself in her house for a week. With more than 3O years of experience in toys, Leng is to make Japanese dolls look presentable. Not only was the order completed successfully, but Lao Fan also had an extra mind.

He wondered if these things could be made at home if they were available abroad.

Fan Jimei made 3,000 Japanese dolls and sold them in the market, but few people bought them. The original Japanese doll is a Japanese Hinamatsuchi auspicious item, generally fixed gray, but gray does not conform to the aesthetic habits of the Chinese.

The 3OOO Japanese dolls have become a heart problem for Fan Jimei, who can't sell them and can't eat them at home. It makes me angry to think about it. He began to go to the market every day, and after more than a month, he finally came up with a good way to sell Japanese dolls.

"The Chinese like red, and then I changed the color. Chinese knots are added to each one." Fan Jimei painted the Japanese doll red, plus pendant, this style of fashion flavor is very strong in line with the aesthetic of modern people, sell very well in tourist attractions, he innovated according to the prototype of dozens of varieties, each also sold dozens of high prices.

"Consumer psychology likes new, OK. If we don't make innovations on traditional things, they will always be sold in the market, and ordinary people don't like them either." Traditional products combined with the elements of fashion become easy to sell, taste the sweet old Fan set his eyes on the development of traditional products.

In Cancun, the production of wooden dreidel is a traditional product that every household must do, with the annual production reaching one to two million. Once Fan Jimei made an unexpected discovery while visiting a market.

He found a plastic top on the market for 12 to 15 yuan. He compared the wooden tops he produced, thinking that the wooden tops sold for 0.1 to 0.2 yuan, 0.2 yuan, and L2 yuan, which is a big difference. But though the top is small, the market is big. If the plastic gyro can be installed with battery light bulbs, there will be dozens of times the profit, which makes Lao Fan play in a sound and photoelectric fashion.

"The Little girl who can sing", "Ne Zha Fire Wheel", "Xuan CAI", we named it "All over the sky Star". Villager Yu Chunliang pointed to the wooden gyro contaminated with sound and light fashion one by one introduced.

These gyros are now sold in Zhejiang, Guangdong, Qingdao, and other places. Villagers have taken pictures of these gyros and posted them on the Internet. Now many friends have placed orders with them online.

When the reporter interviewed, he met Fan Sen, who was rushing home to buy branches.

"I am in a hurry to use, you sell to others first sell to me, I first use." "Fan Sen begged. Fan Senjia also makes toys, but unlike Fan Jimei's sound and light fashion, he took his products in a completely different direction for one thing.

It's a big market for old things

In November 2004, Fan Sen, entrusted by his friend, went to the village and bought a stone mill for a villager from Shandong Province who had migrated to Taiwan. The Taiwanese were very nostalgic because he had never seen a stone mill in Taiwan, so he wanted to send it to Taiwan to let the outside world know how the old villages lived, how they rolled rice and how they cooked.

But how to let the other side take away the stone mill, Fan Sen has been unable to think of a good way. When my father came back from a business trip in Xi 'an, he had a good idea with a model of the Terracotta Warriors as a souvenir. Fan Sen put forward the idea of whether the object could be reduced to the original size. So he made it very simple by spinning the bed. The stone mill model was brought back to Taiwan by the Taiwanese, but he came again and again to buy the model. Why is that? When many people visited the home of the Taiwanese, they were very interested in the stone mill. They asked him what it was, where it came from, and what it was used for. Through his introduction, they all thought it had collection value. Taiwan people bought the model many times, so Fan Sen found that nostalgic products in the local market are still blank, Shandong people who have been out for many years still miss the lifestyle of Yimeng mountain, and their consumption level is also very high, as long as they like, the price can be very high. In terms of stone mill, tens of yuan a, the best can sell 50 yuan. Now in Fan Village, relying on innovative products, so that the disappearing industry is booming again, more than 6OO villagers, every family has their innovative products, and in this year, their wooden toys in the market prospects are particularly good. People from many tourist areas, including big cities like Beijing, are buying. Villager Li Maoming said happily, "It sells well now. We sell half a million or six hundred thousand of these toys a year."