Best 5 Trending Social Media Platform for Indian Users! - Facebook, Instagram, Twitter, Youtube, Whatsapp

It wouldn't be exaggerating to say that the majority of individuals spend a significant portion of their days on social media. Not in the world of today. Social media has ingrained itself into peoples' daily lives and habits. Some people are so dependent on it that they check their social media feeds as soon as they wake up.

Marketers and companies swarm to social platforms in the hopes of interacting with their target clients because social media is so important to consumers' lives. But what are the best trending social media platforms for Indian users? Here is the list of top 5 social media platforms, have a look at them.

Best trending Social media platforms for Indian Users:

Facebook:

Facebook is no longer first. Yes, the social media site where you can connect with your mother, third-grade teacher, and neighbor is still active and quite popular (even more so, actually). However, it's now Meta. Instagram and WhatsApp are now owned by Meta, Inc., at the very least.Although the platform's user base has changed, it is still the dominant social networking site.

Financial services, e-commerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive companies are just a few of the top sectors on Facebook.

There are still ways to increase interaction without spending money on advertisements despite the News Feed's growing suppression of commercial content.

Facebook advertisements are a terrific method to achieve it, though, if you truly want to get your audience to take action. To increase interaction, think about joining (or establishing) groups, utilizing a Facebook Messenger chatbot, or using live video.

Features:

Can interact with friends, family, coworkers, and other individuals.

Create communities of people with similar interests.

Have the option of sharing articles, movies, and thoughts with their friends.

Facebook business to promote business.

Creator Studio for managing and posting free content and advertisements of your brands.

Instagram:

Another great social networking app concept that has gained popularity is Instagram.

There are currently millions of people using it worldwide, and that number is rising daily.It is one among India's top 10 social networking apps.It is the country's top social networking app. Every other day, Instagram introduces a new feature to increase user engagement.

You may upload a wide range of content to Instagram, including movies, live videos, pictures, and stories.Recently, IGTV was launched to support long-form videos. Create a business profile on this well-known social media site to advertise your business, and it will provide you precise data on your posts, views, likes, and profile.

Features:

Share images, videos, and tales with creative effects.

Look through your feed and respond to posts.

Connect with your friends by going live.

Privately message your friends

You may access content such as articles, pictures, and videos under the Explore tab. It's a great social media scheduling tool that enables users to leverage external apps.

Whatsapp:

One of the most widely used social media platforms, WhatsApp, has already surpassed the number of other social networking applications and messaging services in India. It is one among India's top 10 social networking apps. It has a sizable user base and has outperformed Facebook Messenger in terms of popularity, making it one of the best social media platforms.

More than 180 nations utilize it. At first, it was only used to communicate with friends and family. For people in business to have a valid professional profile to make updates and provide customer care, this top 10 social networking site has established WhatsApp Business.

Features

Voice, video, and group video calls are all available.

Web WhatsApp: To manage your account on any computer with this feature.

saved texts from offline

Back up your media files and communications.

Exchange contact details, addresses, and any kind of document.

Youtube:

YouTube, the first social media site for videos, continues to rule that sector. With 2.2 billion active users each month, it is the second most popular platform at the moment. With 81% of American adults utilizing the site, YouTube has unmatched potential for reach. You can't just disregard the numbers.

All age groups have a sizable user base on YouTube. This includes the hard-to-reach 65+ group, who utilize the network at a rate of 49%, which is second only to Facebook. YouTube offers content in every category, including DIY home renovations, gaming, and education. Given that video is a rapidly expanding content marketing medium, this is the platform that the majority of firms should invest in.

Features:

It is simple to access streams and channels with a membership.

Managing videos based on your choices

Live broadcasts of your favorite content in better video quality

A wide screen interface with dark mode

You may live stream 40+ stations with YouTube TV.

Twitter:

Twitter is a well-known public real-time microblogging website where users may get up-to-date information in a matter of seconds. Most developers and users of mobile social networking apps have complemented its short word limit feature.

One of the best social networking applications and websites, this app is unique and different from other platforms since it focuses on real-time information and what is happening around the world.

Another well-known social media tool for customer support is Twitter. According to marketers, Twitter responds to more than 80% of questions about social customer service.

Features:

You may watch premium and distinctive live streams with only one click.

Find out more about the news, entertainment, sports, and other topics you enjoy.

View trending hashtags and themes.

Conversations with friends and followers that are private

Obtain suggestions for prominent individuals to follow.

Lesson to take away

Regardless of the platform you decide to build and develop your business on, you must provide high-quality content and discover original methods to engage your followers or potential customers. Keeping your current consumers interested is crucial as well. Your next step should be to hire a seasoned social media marketing company that can manage everything.

To know more about social media platform and social media marketing campaign strategy click here.www.internetscholars.in