On social media, looks are everything; get inspiration from your newsfeed, discuss its influence on our perceptions of beauty and much more.
How Byredo gets me
Byredo has asserted itself as a very successful perfumery brand, adored by the slightly edgy but luxury-loving fragrance aficionado. Their strong social media presence especially translates into the amount of influencers, as well as beauty writers and reviewers, who have at least one of their scents always conveniently posed on their bedside table or vanity. The epitome of the niche turned famous.
“Add to Cart”: The Latest Symptom of COVID-19
Fever Chills Cough Shortness of breath (out of breath, unable to breathe deeply) Lost sense of taste or smell Add to cart.
The Best Impulse Purchase I've Ever Made
Temptation and impulse. The perfect combination to fulfill every marketer's dream. Have you ever wondered why the checkout lines at stores are lined with candy bars, magazines, and other random grab-and-go items? Hawkins Stern described this phenomenon as Suggestion Impulse Buying in his paper titled The Significance of Impulse Buying Today (1962).
Skin Is In: The World’s Top 5 TikTok Skinfluencers
Those of us with an interest in beauty will have noticed the seismic shift from makeup to skincare this year. Things have changed drastically even beyond the rules of lockdown and social isolation, with trends around beauty being one major industry that has evolved a great deal in a short period of time. Skincare has skyrocketed in popularity, with record-breaking sales meaning it has overtaken makeup as the highest-earning beauty category.
The OG MUA: Michelle Phan
Who would’ve thought that the makeup world today consists of a million palette launches, brand collabs, tea spill videos, and drama with enormous legal ramifications? *Coughs in Jeffree Starr*
Out of the Gloss: Standing in Solidarity with Former Glossier Employees
There's something almost too perfect about Glossier. The baby pink Instagram account, the dreamy aesthetics surrounding their pop-up and flagship stores, the sleek and often minimalist packaging...it's all so perfect for a brand who thrives on simply enhancing the natural beauty of their millennial clients.
How the Beauty Industry Thrives on Anti-Blackness
In the first week of June, beauty companies had had a lot to say. Titans of the makeup industry like NYX, Ulta, Maybelline, and Anastasia Beverly Hills donated sales money towards funds associated with Black Lives Matter and/or George Floyd's family and community. Black owned makeup brands were boosted and promoted among beauty gurus, with YouTubers and professionals alike doing full faces of Fenty and Juvia's Place. Black creators were finally getting their laurels, with features on brands like Sugarpill's Instagram (which has over 2 million followers).
Our Culture's Warped Sense of Beauty
Our generation has created a warped sense of success, wealth, and beauty standards. So warped in fact, that women everywhere have begun to support and condone long term, and at times permanent, choices that will not lead them to long-term success, such as not going to college, beauty school, trade school, etc., and instead planning on living off of their looks and appearance, as though it were just as praise-worthy.
The Instagram Artists You Should Definitely Know About
In the midst of the YouTube beauty gurus and make up tutorials, it's only normal for more and more artists feel comfortable enough to express themselves. You too can give full rein to your creativity and the best thing is you don't have to be a professional make up artist to do so. All you need is an open mind, perseverance and a need to have fun! These next makeup artists are poppin' on the inter-webs and you should definitely follow them for your daily dose of make-up inspiration. As James Charles would say, "Unleash your inner artist."
Being a Consumer in the Beauty Space
I have been an avid fan of the beauty community on Youtube since the age of 9. I would sit in my bed on my old and rusty MacBook laptop and watch juicystar07 and macbarbie07 on repeat. This is not an exaggeration. I was so invested in their lives. Not only their lives, but the things they spoke about. Blair Fowler liked an Urban Decay purple eyeshadow? Guess who was begging their mom to take them to Sephora that weekend to spend their birthday money? Me. I did, without even being old enough to wear it. Back then, everything was being done for the first time. All the influencers could be using the same eyeshadows and doing the same brown smokey eyes, but nobody cared, because nobody knew any different.
My Five Favorite Beauty YouTubers
YouTube has been an important platform for many creators for years. From DIY projects to learning how to change the oil in your car, you can find nearly everything on YouTube today. Because it has gained so much popularity, it has become a hotspot for things like makeup tutorials and reviews. While there are a few famous makeup artists that have been in the spotlight thanks to YouTube, there are a plethora of self-taught artists that are still growing. I decided that I wanted to share my favorite beauty YouTubers that I subscribe to, that are still active on the platform.
Drag Models on Instagram Who Are Setting Makeup Goals
Did you ever wonder where the now-mainstream makeup technique known as contouring came from? Though Kim Kardashian popularized it, the truth is that she didn't invent it. Drag queens did, and used it to make their faces appear more rounded and feminine.