The Way Of Google
The Way Of Google One way to build a high-bandwidth, high-value online relationship is with an advertising-supported free service. Google offers Gmail and search. And with the new Google One, it is building a digital services platform that it says will eventually include discounts on Google Play and other Google services. The company announced the new service in a blog post and did not announce a price tag. The service will allow a user to select which of his or her personal Google products and accounts to sign up for — including Gmail, search and YouTube — but the big focus is on the Google product that everyone loves. The advantage Google has is that its products make it extremely easy to pay for them through a single billing system. You could be an avid YouTube fan, for example, but didn’t want to spend $10 a month just to see more videos. Google’s answer was to allow YouTube fans to sign up for a YouTube Red subscription service, which guarantees new videos and full, unedited versions of existing videos, plus offline access to videos for up to 30 days.