thierry mugler: when creativity is timeless. 

I must say we will never meet someone as timeless in fashion as Thierry Mugler. Iconic. He was the Rihanna of his time. He created, created, created without running out of creativity. It is full of innovation, modernity and rebellion. In the late 90s, when people were starting to wear low-cut jeans, alternating between LV or Dior bags and trying on satin tops in store fitting rooms to the sound of Britney Spears - This is how I imagine the beginning of the 00s - . He was innovating.

Founded in the 70s, Mugler is a mix of Tierry's interests. Futurism, science fiction, heroines, medievalism. A personal brand. A vision ahead of its time, a theater combined with attitude and modernity.

He launched his first collection in 1973, Café de Paris, with the help of Azzedine Alaïa, the duo created an aesthetic that mixed punk with tailoring classics/ Suits with wide shoulders like French military uniforms, a sophisticatedly urban look.

This partnership continued until the end of the 1970s. Its first fashion show open to the public was in 1984, with models such as Naomi Campbell, Cindy Crawford and Linda Evangelista on the catwalk and an audience of 6 thousand people. Throughout the 1980s and 1990s, he transformed the woman into a figure full of fictional power. Sometimes heroine, an elegant madam, robot or a villain. A vision ahead of his time, a theater combined with attitude and modernity.

In 1992, he made his haute couture debut. 20 seamstresses helped him create unique pieces, the corset, reviving the hourglass figure, forgotten after the workwear boom of the 1980s. High-heeled patent leather boots, leather chokers, rubber riding vests.

Thierry Mugler decided to expand his business with a line of fragrances in 1992. Angel was made by French perfumer Olivier Cresp with the request that it be something that would resonate with everyone as softness, but at the same time bring a sensual appeal. And gaining other versions over the years.

In clothing, the precision in the necklines, striking lines, waistlines designed to the millimeter drew attention. Demi Moore's 90s black dress from the film "Indecent Proposal", (1993) starring Robert Redford. It marked the era of Mugler's cutouts.

Years marked by challenging creativity, diversity, theatricality and a striking beauty full of London references due to her years in England. In 2002, Mugler retired and in New York created some costumes, including collaborations with Cirque du Soleil. In 2009, he became Beyoncé's consultant and designed the costumes for the "I am… tour". With a total of 58 looks and direction of the presentation segments advising on lighting and choreography.

In 2019, he dressed Kim Kardashian for the Camp themed Met Gala, the dress with drops of crystals and latex, took around 8 months to produce. The Vintage Revival contributed to Tierry's name remaining in the 1994 "Venus" dress inspired by the Botticelli painting, "The Birth of Venus", worn by Cardi B at the Grammys in 2019.

In 2022, Tierry left his legacy in fashion and art, inspired by the architect, his academic training. Today, it is timelessness in fashion, the cuts, strong sophistication and authentic signatures that will always perfect and be remembered by fashion. In the boom of imaging AI, it sweeps away any new technology. His sensitivity to colors and angles stands out wherever it is seen and noticed in McQueen, Balmain by Olivier, Balenciaga by Demna.

Hugs,

Grazie!