New Technologies Are Putting the Car Industry to the Test. AI-Generated.
The global automotive industry is in the midst of one of the most profound transformations in its history. Driven by the rise of alternative powertrains, software-defined vehicles, and shifting consumer expectations, the sector is facing far-reaching changes that are reshaping how cars are designed, built, sold, and used. According to the findings of the 24th KPMG Global Automotive Executive Survey , this transition brings both unprecedented opportunities and significant challenges, and established players must act decisively if they are to maintain their position in a rapidly evolving landscape.