Why All Creators Should Be Storytelling

Creators come in all shapes and sizes—podcasters, novelists, poets, musicians, artists, enthusiasts, vloggers, and more—but we all have one thing in common: we have stories to share with the world.

Whether we're sharing a personal firsthand experience or the inspiration behind our latest creation, as creators we must construct an engaging story for our audience. Through storytelling, we can create authentic stories that tap into our audience's emotions, build awareness, and inspire.

Vocal aims to make storytelling easier by providing the tools and engaged communities for creators to share their stories, get discovered, and fund their creativity.

Here are some of the reasons why all creators should try storytelling on Vocal...

Longer Lifespan of Content

Social media platforms can be effective in spiking engagement, but most have very short lifespans. Here’s the average lifespan of your social media posts:

• Twitter: 18 minutes
• Facebook: 5 hours
• Instagram: 6 hours
• LinkedIn: 24 hours
• Snapchat: 24 hours
• YouTube: 20 days
• Pinterest: 4 months
• Vocal: 2+ years

While these social platforms are terrific ways for you to get discovered and boost your content, posting frequently does not guarantee success.

Storytelling on a platform like Vocal, which helps increase your discoverability through SEO, provides a longer lifespan to your content, and can increase over time.

Storytelling is critical for SEO.

There are approximately 3.5 billion Google search queries every day. Compare this with Facebook’s estimated 2 billion searches every day, and it becomes apparent just how important SEO is for creators.

By regularly creating high-quality, search engine optimized stories on Vocal, you can leverage the strength of Google to help you get discovered.

If you’re looking to grow your audience, you need a platform to stand on. As a creator, you need to be sharing your stories if you want your audience to be captivated enough to follow along. Don’t sell yourself short by giving readers your video, podcast, or latest single and not following up with the rest of your story.

Once your audience discovers your work, they’re going to want to learn more about the person behind the masterpiece. In your Vocal profile, make sure to create an informative bio that links to your website and social.

Storytelling, especially on Vocal’s curated communities where readers share your interests, is an effective and authentic way to relate to your audience.

Storytelling boosts creativity.

Storytelling helps boost your creative process by giving you the opportunity to express your thoughts in new ways. For example, instead of just sharing a link to your Soundcloud song or YouTube video, use Vocal as a canvas to create a story that conveys your inspiration, and include behind-the-scenes photos, your merchandise and more. By telling the story beyond your creation, you will build a deeper connection to your audience.

By challenging yourself to create something new with your work, you will inspire your creativity.

Storytelling establishes thought leadership.

As a creator, you know your skill or passion intimately—and this means that your stance and expertise on the topic will be more desired than most, as long as your audience knows that you’re credible.

If you’re trying to grow your beauty channel on YouTube, creating stories about your passion for organic beauty products, your career in the makeup industry, or funny stories from your time in beauty school can prove that your recommendations and reviews are actually worth listening to—because you’re experienced in and passionate about what you create.

Proving your credibility with a series of stories can validate you as a creator; so, if you want people to think about you as a thought leader, make sure you’re delivering value and insight into your craft.

Starting the Conversation

Creators who are accessible to their audience have the chance to create deeper connections and learn from their readers in return. Vocal was designed to connect people and build upon ideas, and if you never send your stories out into the world, you may never know the effects your work can have. Storytelling starts the conversation you need to be having with yourself, and with your audience.

Challenging Yourself

Do you create poetry in your iPhone notes, but would normally never dream of sharing it with anyone? Try to publish a few that you have sitting around—a little positive feedback can be the confidence boost you need to put your words out into the world on a regular basis. Do you have a weekly podcast that you create? Try building a Vocal story from your podcast’s transcript. Challenge yourself and be open to new ways of creating, and you’ll be amazed at the results.

You’ve created the ideas and you have a story to share—now you just need somewhere to publish it. Vocal is a platform designed for supporting, discovering, and rewarding creators just like you.

Ready to get started? The world is listening. Create something worthy of their attention.