How did you find your entrepreneurial direction?

Answered a few questions about home decoration or interior design. I rarely have time to write about myself. Also cried, online surfing Zhihu has become one of the few recreation and relaxation in my life. (See how painful it is to start your own business, whisper BB...) I have always been guided by a principle, which is my own belief: work is either what you like or what you are good at. If it happens that what you like is also what you are good at, then congratulations, chances are that this is your direction. I don't really call it a startup, because I don't have the experience of going back and forth and starting over and fighting back. Directions: My father is engaged in the construction industry, but also is osmosis. There will be some books about architecture at home, and maybe boys will be more interested in them, just as boys are naturally sensitive to cars. Over time, I read some books. Just a little bit, of course. I found myself a little paranoid about lines and colors. After that, I went to a university in Beijing and majored in design. I spent seven years in Beijing, four years in college plus my job. I worked my way up from assistant designer to designer. Also calculate thoroughly understand, design this industry, you do not endure three or five years, wade in it to squeeze themselves dry, also really can not come out. At that time young, feel oneself all over is strength, stay up big night drawing, the next day also energetic, then boil. This continued until the end of 2013 and the beginning of 2014. Full of thinking about the road of design, always feel that they are not enough. So I left Beijing for Shenzhen, the capital of design. If the seven years in Beijing brought me into the interior design industry, the two years in Shenzhen brought me growth and made me determined to do it on my own. The two companies I work for in Beijing and Shenzhen are both large decoration companies that can be named. Big companies have their advantages, but not necessarily for everyone. He has a system in place to keep him going, and in such an environment, some personal sacrifices must be made. It is mainly due to personality. To say nice is to have their own persistence. To say not nice is actually their own paranoia and obsessive-compulsive disorder. The longer you stay in this business, the more you see. Many designers under the title, do and design do not have the edge. A lot of senior sales people who know how to draw pictures. Originally, I wanted to be a freelance designer in Shenzhen. Firstly, considering that first-tier cities have relatively high awareness of design, and secondly, I am gradually familiar with and understand this city. But life always pulls you in other directions, and here it all boils down to two words: family. I went back to Hefei. Start your own business: Do it yourself. There's nothing else you can do. There's nothing else you like or are good at. But do home decoration too much, in addition to the market large and small decoration companies, there are some contractors, really do design is rare. Good construction drawings, more than can understand the construction drawings of the construction personnel. Do not look at the plan, do not look at the drawings, come up on the request of free design fees everywhere. At that time, the various online platforms were not as developed as they are now, and not everyone was willing to acquire new knowledge. So it's really hard to keep designing this road. Because going back a few years, the public simply didn't accept that knowledge had to be paid for. And I happen to be in the business of selling knowledge. Use their own knowledge, and the accumulated experience in the past design, design for customers to meet his needs of the program. The scheme is not only staying in the drawing, but also landing in the construction implementation. Many people talk about style and form, not about living experience. It's a taboo to do interior design. I'm sorry, you only talk to me about the drawings, I really can't talk to you. (Accidentally also spit out what is the matter...) Design this path to be sustainable by doing a few things: 1. Keep learning. With the rapid development of the Internet era, there are no barriers to knowledge. And new new things constantly replace, standing still is regressive. For example, I started a studio in Hefei for several years, and it was difficult to carry out the work at the beginning. It was also the fact that I could not accept that knowledge should be paid, which was reflected in the fact that many people could not accept the fact that design should be charged. Sometimes encounter to decorate the owner is uncle aunt, often said is the design fee to avoid it, XX decoration company do not accept. But in the past two years, few people have mentioned the idea of free design fee. Why is that? Nowadays, the majority of the decoration is young people. This generation of young people live in the Internet age, and the degree of information development is unprecedented. The information that fills every platform is as diverse as what you can't think of and what you can't find. It's so easy to do some homework on interior design and decoration. Zhihu, Xiaohongshu, Weibo, Douyin, all kinds of decoration records, decoration matters needing attention and so on; There are similar good living, a bag of sugar and other professional decoration platform. More and more young people are affirming the role of designers in interior decoration. In this way, this kind of people with demand has become more and more, but this kind of people with demand, the requirements of designers are also raised. If your knowledge is not solid, your knowledge is scarce, your knowledge is not updated. It is easy to be passed away in the process of selecting designers by the owner, such as the Morandi color system of the fire some time ago. A lot of young owners are mentioned frequently in the communication process. Of course, as an interior designer, and can not follow the crowd only know the three words of Morandi, the understanding and application of color, is behind the need to keep learning. In short, constantly improve their awareness of design culture and design elements to keep their design will not fall behind. 2. Self-management. In the Internet age, I hate to admit it, but operations are really important. The design is done again good, the construction is done again fine, the budget is done again detailed, no one can know, no one. How to live? It's so important to be known, to be known. As in school, the most hated thing to do is to introduce yourself. But there is no denying that a memorable self-introduction can make people know and remember you effectively. Similarly, that's what self-management is all about. What we see now in Zhihu and Weibo is that behind their success, whether individual or team, is the result of operation in general. Operation is not a derogatory term. A person's image needs to be managed, just like everyone has different attitudes and faces in the face of different people. Most of the time, these faces are to leave a good impression on each other, so as to increase the goodwill and trust of others in the social process. As a designer, favorability and trust are very important criteria. This directly determines whether someone will be willing to give you the design. 3. Design concept. Have your own design philosophy. This is crucial. Designers need precipitation, because design itself is very endure people. Take myself for example, the perennial drawing, plan is to stay up all night. Design philosophy is the ultimate reason to persevere as a designer in the design industry. To keep improving in the design of the road down that part, are their own persistence. And a designer's talent, aesthetic, vision, economy, all affect a designer's design concept. Talent is innate, it determines your general direction, aesthetic and vision can be acquired, and the economic basis determines how far you can go on the road of design. There are many people around me who stopped designing because of the pressure of life. The above. My experience didn't qualify as an entrepreneurial journey. Because there is a path to follow, and there is not so much ideological struggle and detours. I always believe that a good entrepreneurial direction is not difficult to determine, but entrepreneurship is important to adhere to, not a small number of entrepreneurial failure is actually adhere to. Giving up is easy and not tired, but it must be cool to insist. That's right. I just want to be cool.