Palestine Cola

In the Swedish city of Malmo, two Palestinian siblings have embarked on a venture to produce a beverage called Palestine Cola, with the noble intention of contributing any proceeds to Palestinians in need. The devastating conflict in Gaza, where over 32,200 Palestinians have lost their lives due to Israel's actions, spurred global protests and calls to boycott various international brands, including major beverage and fast-food companies. Amidst this movement to boycott Western brands associated with Israel's occupation of Gaza and the West Bank, Mohamed and Ahmad Hassoun identified an opportunity in the market for alternatives to larger brands. Thus, Palestine Drinks was born in February, spearheaded by Safad Food AB, a Swedish company. Palestine Cola serves as a symbol of unity and purpose, embodying the aspirations of the Palestinian people. The Hassoun family's roots trace back to Safad, Palestine, from where they were displaced during the British mandate in 1948, eventually finding refuge in Sweden via Lebanon. In a moment of determination on a chilly November day in Malmo, the brothers brainstormed ways to support their fellow Palestinians. From this brainstorming session, Palestine Drinks emerged, supported by experts and consultants despite the family's lack of experience in the food and beverage industry. The company's mission to provide an alternative brand that supports Palestinians resonated deeply, leading to an unexpectedly overwhelming response upon its launch. Despite initially targeting the Swedish market, the demand quickly spread beyond Scandinavia, with orders pouring in from various corners of the globe. With plans to expand globally in the coming months, Palestine Drinks aims to make its products accessible to consumers worldwide. Their beverage offerings cater to diverse tastes, featuring original, sugar-free, orange, and lemonade flavors, alongside an energy drink variant. Each can proudly bears the company's logo, depicting an olive tree—a timeless symbol of Palestine—and a bottom pattern reminiscent of the Palestinian keffiyeh, representing the nation's rich heritage and enduring spirit. For the Hassoun family, Palestine Drinks embodies not only a business venture but a heartfelt endeavor to keep Palestine alive in the hearts and minds of people worldwide.