RADIO MARKETING AND SMS MARKETING IN THE ERA OF DIGITAL MARKETING

Each and every company wants to grow its sales and it can be done through reaching the product or service to a large scale of customers. The only way to reach the customers is by advertising, it is also important to choose the right platform for advertising to market the product. In the world of digital marketing, radio marketing and SMS marketing have taken over digital marketing to their efficient features.

DIGITAL MARKETING:

From SMEs to large organizations use digital marketing to promote and advertise their products. Advertising your products through various digital channels such as social media using online platform devices is called digital marketing. It also helps the brand to reach out to customers from different parts of the world, bringing them into one global community. Apart from digital marketing, there are two more effective and highly beneficial ways to market, Let’s discuss the benefits of radio marketing and SMS marketing in the era of digital marketing.

RADIO MARKETING:

Those ads are a way in which a company advertises their product on-air and that is called radio marketing. Famous brands like McDonald’s and HBO have also advertised on air to tell their story and McDonald’s has advertised consistently to remind their existence in respective localities. In this way, a person who is new to the neighborhood becomes aware of the store present nearby. Who doesn’t love listening to the radio? It helps in making your laborious work much easier and easing yourself in the middle of your hectic schedule.

Why should your organization start radio marketing?

1.Audio dominance

2.Inexpensive

3.High ROI

4.High reach

5.Breaks the language barrier

6.Less ignorance

Products that are suitable to be marketed on-air:

One must be cautious while advertising on-air, keeping in mind the audience’s requirements. People are more likely to approach plumbing services that they hear from the radio as it may not be costly and since it needs to be done at the earliest. Advertisements of products that need to be explained with technical knowledge can’t be delivered effectively to the listeners.

SMS MARKETING:

The first thing you do is check your phone to switch off your alarm, check the time, and to check for any important official and personal messages. Well all of us keep checking our phones from time to time for various reasons and this has eventually become a part of our lifestyle. companies advertise their products and want their customers to know more about their upcoming sales and offer, they send the information through SMS and this is called SMS marketing. If you aren’t already doing this you are missing out on a big opportunity. Better late than never! You can always start inculcating SMS marketing as a part of your marketing strategy. One of the top brands, Rebook. Uses SMS marketing to keep their customers updated with their offers and sales.

What makes it so special?

It reaches and notifies your customer at any time, irrespective of them being online or offline. SMS marketing doesn’t require large investments or skills. It helps you to establish with your customers almost instantly. It is extremely convenient for the customers.

Why should your organization SMS marketing

1.People are on their phones most of the time.

2.Instant gratification.

3.You can also check if your customer has viewed or ignored your message.

4.E-commerce mostly happens on mobile phones.

5.Even if the user has to delete the message they will open and view it.

There are numerous ways to market and advertise your products. Having discussed radio marketing and SMS marketing, they are better and effective than digital marketing in many aspects. It now lies in your hand to analyze your needs, target audience, and purpose before choosing the medium to promote your product. However, it takes time to figure out the right platform for you. Work with perseverance and confidence the goal you are aiming to achieve is not so far.