The trends in creating startup companies nowadays have evolved. With the way our technology has impacted our daily lives, it’s only fitting for every entrepreneur to think of innovative ways to market their brand and reach out to as many potential customers as possible. With the internet, social media and the many communication apps that are abound in our technological world, businesses now have a variety of ways to promote their brand to the public. And if you are thinking about some amazing marketing strategies that you can pull off for your startup company, here are some tips that you might want to take into consideration.

In recent years, employers have even taken to monitoring social media accounts of their present employees on an on-going basis. We've all heard recent news stories of various people whose unsavory online behavior has cost them their job. Some employers can make a case for this being a justified measure, such as in industries that are PR-sensitive, or individuals who have a high media exposure. In some cases, employee harassment online can result in liability for the company that keeps the offending individual employed.

Is the nine-to-five office grind not for you? Looking for creative ways to make money? In the new world of social media-obsessed millennials, social platforms offer many creative roles that could mean turning your hobby into a career. Doing what you love could be easier than you think, and you don’t even need to leave the house to do so. Here’s how to make money from social media.

Ah, YouTube! A place that was mostly known for cat videos back in 2005 but has grown to be one of the biggest online video sharing platforms in the world.

I sat down with Calli Cholodenko, an LA-native, fellow USC Trojan, and founder of social media agency Something Social to get some insights on how brands can better leverage Instagram. Here are the 5 key takeaways I learned from our conversation.

You have a website or a blog, but have you considered how to continue to create a page or website for experiences and events?

In this post, we will share with you three steps to improve your internet marketing. Virtually every company that exists has an internet presence. It is no secret that the majority of consumers look to the internet for advice and information regarding new products and services, or for details about companies their friends and families have used.

You may have heard of pyramid schemes in the past. This a business model where one person or organization would recruit people to sell something. In turn, these newly recruited people will act as their own business and continue to recruit others, just as the original person had recruited them did. The cycle continues so that each underling continues to recruit more people to sell a product or service. Obviously there is potential for building a large organization using this tactic.

I hate reddit. I really do, but if you’re a content creator, you have to be a redditor. You simply have to.

Influencer marketing has opened up the door to opportunity for brands aiming to stay current and reach a wider audience.

So many people in India and beyond are using social media marketing strategies. It is one of the best ways to promote your business because it has a large following. However, you cannot succeed unless you know the right social media marketing strategy to implement. The best Social Media Marketing Company in India can help you to develop the right strategy for your niche. Here are some of the tips that will guide you through this journey.

I saw something last week that impacted me deeply. I was at my local Starbucks, typing away on my laptop, totally in the zone, when suddenly, my eyes were pulled to this older gentlemen, sitting on his own, barely touching his coffee, swollen eyes and no ring on his finger. I don’t usually go up to people I don’t know, but I felt like I needed to approach him. But I was nervous. I didn’t want to be presumptuous. Maybe he was just waiting for someone, maybe he was perfectly fine. But maybe he wasn’t. This was the usual back and forth I would play in my mind in these situations, but I grew frustrated with my fear and insecurity. If he indeed needed someone, I wanted to be that someone.