So many people in India and beyond are using social media marketing strategies. It is one of the best ways to promote your business because it has a large following. However, you cannot succeed unless you know the right social media marketing strategy to implement. The best Social Media Marketing Company in India can help you to develop the right strategy for your niche. Here are some of the tips that will guide you through this journey.

I saw something last week that impacted me deeply. I was at my local Starbucks, typing away on my laptop, totally in the zone, when suddenly, my eyes were pulled to this older gentlemen, sitting on his own, barely touching his coffee, swollen eyes and no ring on his finger. I don’t usually go up to people I don’t know, but I felt like I needed to approach him. But I was nervous. I didn’t want to be presumptuous. Maybe he was just waiting for someone, maybe he was perfectly fine. But maybe he wasn’t. This was the usual back and forth I would play in my mind in these situations, but I grew frustrated with my fear and insecurity. If he indeed needed someone, I wanted to be that someone.

In this first part of a 3 part series, we will start with the obvious question: What is social media marketing? It is the management of social media pages and content for a customer. Your job is to help your customer increase their revenue through the posting and scheduling of content on appropriate social media platforms. This content can take the form of images, video, text, ad creation and more. Your number one goal is to attract readers to your content on behalf of your customers so in turn you make your customer more money. When you can do this consistently, you can charge more money for your time and services.

As of 2018, there were 100 million active Instagram users in the United States alone (this is expected to hit 111 million this year). Worldwide, there are 100 billion active Instagram users.

While Social Media Marketing (SMM) can be a scary endeavor, it is easier than most people understand, as long as they start slow and grow at their own pace. The ultimate goal is to be on multiple platforms, but there is no reason why you need to be on all of them in the very beginning. Start slow, with the most strategic platform for your business, and then branch outward.

This video discusses the why and how of setting up a Facebook Business Account and Group for each line of business you have. In addition, I go over a step-by-step tutorial in-screen capture video outlining the process of creating these pages. Below, I talk about the benefits of setting up a Facebook Business Page and linking a Group to this page.

The current state of the market for goods and services makes producers pay more attention to consumers. Not just the question “Who will be a consumer of our products, and what are his needs?” comes to the fore, but rather “What are the characteristic features of a consumer of our goods?”

For a while now I've wanted to write a blog post on the difference between going viral and adding value. I recently had a discussion with an individual in my company’s upper management involving this subject. My statement to him went something like this:

Today the world is inundated with information and information sources. Hard copy, verbal, TV, cable, blogs, and the internet compete for the individual's attention. But the most vibrant, important, and growing aspect is that of social media. This social media powerhouse that impacts businesses is Facebook, Twitter, Instagram, Pinterest, Quora, and numerous conspiracy sites to entertain the crazed among us until the end of time. While social media has a great impact on business, there is a great amount of bias and speculation interspersed in this social media empire. There is sane and sanguine information that can help to promote our businesses, and make our lives better. One such example is the Dr. Mercola website, Dr. Mercola is an alternative medicine practitioner whose followers take charge of a large portion of their treatment for their conditions in consort with others in the group and Dr. Mercola himself. Visit his website here.

Ever since I started an Instagram to promote my art and my book series, Dolphin Princess, it has been an interesting venture.

A little while ago, I posted an article about how content creators can’t buy internet success. You can find that article here.

In today’s world, it is possible for anyone to get valuable media attention. You just need to think more creatively and have something extraordinary to offer the world. This is not always easy, as there are millions of individuals like you trying to get the attention of the media.