Lakshana vijayakumar
Stories (16/0)
Build Your Own Website or Use a Market Aggregator
Remember the days you passionately set up your Startup? Full of hopes, confidence, and excitement. Ever since you started, haven’t you always wanted to reach out to a lot of potential customers? If your answer is ‘yes’ it is high time to take your products to the online market. Global internet users spend an average of 16 hours per month on the internet. The online market has always been a hustle and bustle. The pandemic has catalyzed online purchasing even further. During COVID times, a considerable group of people is preferring online shopping and contactless delivery to ensure their safety. Groceries, clothes, medicines and much more are being ordered and received through the online mode which people find extremely comfortable. Online shopping eliminates the hurdle of traveling to distant places and going store to store to find the desired product. The wide variety of options in one platform simplifies the process for the users. Hence, going online with your product especially during the pandemic is significant. Going online with your business not only helps you to establish connections with your customers, but also with other businesses both inside and outside your domain. It increases the visibility of your products and brand and can also help you to cut down on expenses. But, this is where you might get caught between two stools. You can either set up your store online or sell your products through a market aggregator.
By Lakshana vijayakumar3 years ago in Journal
When to Hire a Business Consultant?
When you open a start-up or expand a new business, it is important to consider the requirements of the business in terms of achieving success. What opportunities are available within the marketplace? What is your market environment? There will always be a time when you might need market information such as advice, skills, strategies and techniques that do not exist in your organization. So, that’s when a business consultant comes to the rescue.
By Lakshana vijayakumar3 years ago in Journal
The Power of Digital Marketing
Digital marketing has become a necessity in the fast-paced times that we live in. People are hooked to their smartphones and their virtual identities matter to them more than their real self. Digital marketing opens up a door to directly reach that customer base and grab their attention. The Internet has levelled out the field and all are given the chance to present their services or products in front of their target audience. But the platform is not without its challenges as there is still a possibility of being lost among the many voices that clamor for the attention of the customers.
By Lakshana vijayakumar3 years ago in Journal
Sell me this pen, can you?
Sell me this pen? Which can just be the foremost used question ever asked by any buyer or an interviewer. This question is usually asked to test sales capability of the candidate. How someone responds to those four words can tell you tons about how and the way a candidate goes to sell. But there are many approaches to find your answer to this question.
By Lakshana vijayakumar3 years ago in Journal
WHAT IS COMMON AMONG TOP CEOs?
The most influential people like Sundar Pichai, Satya Nadella, Tim Cook, Jamie Dimon are the most respected, looked upon, and powerful people. They are the ones who create a strategy, a vision and communicate it effectively. They are the ones who build a team and make sure the company executes the plan and has enough capital. They are none other than the CEOs. The chief executive officer of a company is the much appreciated, celebrated, and authoritative person of any organization. There are a few powerful and unique traits these people possess that have paved the way for their success.
By Lakshana vijayakumar3 years ago in Journal
Is remote working blessing or burden for companies?
Almost every aspect of our daily lives has been influenced by COVID-19, including overall productivity. The greatest shift has been the idea of working from home. About half of the country’s population is doing it today. The planet has never seen an exercise of this scale. Will work from home in its present configuration be transient or continue here? Can organizations see that as a feasible choice, especially with people arguing that the barriers between work and life have almost disappeared? We see shifts in levels of operation, changes in daily routines, how workers remain on top of things outside of the use of work and productivity tools. Many major tech companies have announced plans to allow their workers to continue working for much of 2020 from home.
By Lakshana vijayakumar3 years ago in Journal
SME safety management practices
There has been an exponential growth of SMEs in India since independence. This growth has contributed to the overall growth of the GDP as well as to the growth of employment and export in the global economy. SMEs of India add up to about 95% of the industrial units, 40% of the industrial production, and 36% of the total exports. Also, SMEs provide employment to over 18 million people in about 3.2 million registered SME units in the country. The damaging factors as experienced by the SMEs are low capital base, difficulties in accessing technology, credit constraint, low access to business services, the constraint of quality of human resources. Safety management practices are not up to the mark in most SMEs. Market competitiveness, better efficiency, less risk, and strict laws were found to be the most important drivers; and financial constraints, lack of awareness, resistance to change, and lack of training for employees were found to be the main barriers.
By Lakshana vijayakumar3 years ago in Journal
Challenges for SME’s Post COVID
SMEs contribute to the development and growth of an economy. They help in creating jobs, making countries self-reliant, and also aid in the effective use of resources.The constraints on transport and borders, social distancing and lockdowns have disrupted supply chains, decreased market demand and reduced cash flows. As a consequence, small businesses are unable to pay store rent, wages of workers, suppliers and creditors, creating a spiralling impact on households and the economy.
By Lakshana vijayakumar3 years ago in Journal
Consumer Protection
Consumers are said to be the king in a free market economy, The earlier approach of Caveat Emptor which means ‘Let the buyer beware’ has now changed to Caveat Venditor which means ‘Let the seller beware’. This means that a consumer might be exposed to risk due to unsafe products, misleading advertisements etc. Thus, there is a need for providing adequate protection to consumers against such practices of the sellers.
By Lakshana vijayakumar3 years ago in Journal
How to Get Customer Feedback
Every time you get off your uber drive remember the driver wants you to rate the experience? Every time Amazon delivers your product or you get your food delivered from your favorite restaurant do they constantly urge you to give feedback or rate their service? Attracting customers is necessary to grow and expand the sales and growth of your brand. But, there are some equally important things, retaining your customers, creating a strong impression on them, and acquiring more customers who are readily willing to avail of your service. To do this, you ought to collect feedback from your customers efficiently and appropriately.
By Lakshana vijayakumar3 years ago in Journal
How GST rule affects sales
How GST rules affect your sales ? GST (Goods & service tax) was introduced in India on 1st July 2017 and has been a major tax reform implemented in the field of Indirect Taxation. It has subsumed 17 indirect taxes of both central and state level. GST is considered as tax reform because it has ended the prevailing cascading effects of the taxation which was one of the main reasons of the unnecessary inflation and bring in seamless flow of credit. The objective of GST is to entitle every registered dealer to avail input tax credit which is charged on supply of goods or services or both, used or intended to be used in business. The GST is basically divided into 3 categories: – CGST (Central Goods & Service Tax), SGST (State Goods & Service Tax) and IGST (Integrated Goods & Service Tax). When the sales is made intra state, CGST & SGST is applicable and when the sales is made interstate, IGST is applicable.
By Lakshana vijayakumar3 years ago in Journal
APPS TO HELP MANAGE YOUR FINANCES
It is always a wise thought to keep track of your cash flow and look at what you spend on, where you spend on and also where you can start saving money, not everyone has consistency when it comes to keeping a budget or controlling expenditure. There are lots of various applications out there to help you handle your budget, and in this guide, we’ve found the best apps to help you manage your money better.
By Lakshana vijayakumar3 years ago in 01