How to Make Money with Email Marketing (Beginner's Guide)

Year after year, Email Marketing shows the highest conversion rates across all marketing channels.

As many as 66% of all customers make a purchase immediately after receiving a marketing email.

That's more than the conversion rate of social media and direct mail.

If you're selling something online or promoting a brand or service, you need to start monetizing your email marketing.

>>> The guide below will tell you how to make money with email marketing.

We'll walk you through all the steps you need to build your own list and start mass mailing.

But if you want to know more and become an expert in E-mailing you can of course>> CLICK HERE

Build a List

The first thing all marketers need to do is start building a list. Integrate premium content, e-books, training guides, online courses or even webinars which must be unlocked by subscribing with an email address.

This is the easiest yet most effective way to get contact details, thus turning your website visitor into a lead. Every sale you make will reward you with a customer with potential to return.

Every website visitor should be on your list.

Your list should be segmented based on the email marketing campaign you plan to engage in and based on your customer demographics.

There are plenty of tools out there to help you sort through your list, but the easiest way to make sure you're on top of all metrics is to use an all-inclusive tool like Systeme.io . Only by categorizing your customers according to their interests can you craft compelling content conversion.

Design multiple campaigns

Before you move on to setting up your automated emails and responses, you need some content. Email marketing campaigns should be targeted to the potential demographics you will be emailing. Without segmentation, you will see results, but campaign performance is extremely limited.

If you're going to email a woman in her 30s, then talk about a character that resonates with a woman. This type of targeting becomes very precise, with customer profiling becoming an art rather than a science.

Nevertheless, designing new campaigns guarantees an increase in your revenue through constant optimization.

All advertising content should be reinvented and constantly improved, using the valuable insights granted by your metrics and reports.

Configure autoresponders

For each campaign you plan to launch, you will need to set up an autoresponder. Free services offer limited functionality but will get you up and running. Those on a really tight budget might consider using Gmail's own auto-reply feature, but it's basic to say the least.

The best way to automate your emails is to use specialized software. Systeme.io and other leading marketing software vendors give you dashboards that help you apply content to every campaign, segmenting your customers. You can then view detailed reports regarding the behavior of your potential customers. How users interact with your emails is integral to crafting a campaign that converts.

Landing pages

Email marketers will direct users directly to affiliate sites, products, or services , or a landing page will be used to funnel traffic. Landing pages are highly preferred over any direct link. Many of your emails will be lost unless you use a landing page as an intermediary. Conversion rates at all levels are directly increased by simply including a landing page before your sales page.

There are tons of different styles to choose from and plenty of approaches to take. A landing page should have one goal and one goal: conversion. If you're selling a product or service, it should be the only thing featured on the landing page. Hubspot has a fantastic selection of sample landing pages to inspire you for your next email marketing campaign. Keep the pages simple and answer any questions your customers might ask on the page itself.

Segment and split test

Your email campaigns and landing pages should be segmented based on who you're emailing. The importance of targeted email and design cannot be overstated. Each customer demographic should have at least two separate email campaigns and landing pages designed to measure the effectiveness of both.

Split testing your marketing is key to determining what works and what doesn't. The more campaigns and landing pages you test, specifying specific demographics for each, the more your conversions will increase.

Monitor your measurements

The more reports you have at your disposal, the better your data-driven decisions will be. There are many ways to keep track of your email marketing metrics, but Systeme.io makes it easy.

A unified dashboard with features for email newsletters and campaigns, contacts, funnels, automation, and product sales provides everything you need to clearly identify the parts of your marketing approach that are working the best. Here are just a few of the many metrics you need to watch closely:

• Conversion rate
• Spam rate
• Open rate
• Mobile open rate
• Click-through rate
• Click-through rate on mobile
• Rebound rate
• Churn rate
• Action rate over time
• Click and open rate by domain

Email Marketing Tips

One of the best ways to optimize your marketing funnels is to sell related products. Configure your email marketing to use targeted messages based on metrics from previous buying habits. If you have a shopping cart, which you should, make sure you have a plan for cart abandonment.

Track any abandoned cart with a friendly email reminder that something might have gone wrong and the order is available with a click. Enticing your customers and subscribers is a great idea because word of mouth is still one of the best forms of advertising. You want references.

Increase email marketing conversions

Email marketing is a steady journey to increasing profits if you market strategically. Always analyze your competition and take advantage of new platforms, product launches, and any hype you can get your hands on. Seasonal selling is always a winning strategy, so make sure your listing and content are ready for every holiday. If you split test everything and constantly refine the selection of products or services, you are destined to succeed.

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