Affiliate marketing or how to create wealth using the talent of others

What is Affiliate Marketing?

First of all, before going into this topic in more depth, it is necessary to know exactly what affiliate marketing is . In reality, this form of marketing is simply giving a commission in exchange for traffic.

It's a bit like an advertisement where you pay to get visibility. The big advantage of affiliate marketing is that you only pay for performance, when someone buys your product or service and not just for visibility.

To give an example, you can have a product, like sports t-shirts, and you ask people who have the same audience as you to promote your product.

In return, if these people sell your product to their listeners, whether through their website, podcast, social media, or otherwise, they receive a percentage of the sale, whether it's 25%, 30%, 50% or even 75%.

It's the same principle with services. If, for example, you do related training to help self-employed workers manage their expense account, you can ask bloggers or influencers in this environment to share your training with their audience.

It is very important that your audiences correspond. If you sell this training and ask your friend who works in a completely different sector to share it with his contacts, even if your friend wants to help you and make money along the way, the results will not be very conclusive.

The Benefits of Affiliate Marketing

As you have seen above, there are several advantages to using affiliate marketing , regardless of your area of ​​expertise.

Indeed, the big advantage of this type of marketing is that it is based on trust. If a person agrees to be an affiliate, it means that they have confidence in your products or your services since they offer them to their listeners.

If this were not the case, we doubt very much that this person agrees to be associated with your product or service. It's kind of like word of mouth. A study has shown that 92% of people will buy if a product, service or other has been recommended by friends or family members.

It is enormous! This has much more value than trying to attract customers without knowing them with cold leads as they say in the industry. Indeed, people who agree to be an affiliate for your business do so for the right reasons.

Not only does a relationship of trust take time to build, so they won't want to lose credibility with their audience by selling something they themselves don't believe in. Anyway, it shows in such circumstances.

Easier to sell products or services?

When you become an affiliate, do not hesitate to ask for as much information as possible in order to properly inform your listeners. With affiliate marketing it is easier to sell products but the profit margin is smaller while with services like training it is more difficult but the profit margin is bigger.

Another big advantage and the beauty of online affiliate marketing is that it happens automatically, which is not possible to do if your business is not on the internet.

In some cases, entrepreneurs might use affiliate marketing for re-marketing. If you know that people have already purchased one of your products through an affiliate link, chances are they are interested in other items in your inventory.

In terms of the percentage offered for sale when a listener uses your affiliate link, this can vary greatly. However, you should know that by using this type of marketing, it is as if you were buying the relationship of your affiliates with their respective listener, so this has a price.

The percentage varies on average from 30% to 70%, but it can be less and sometimes more. That's why it's important to find people who are similar to you, who share the same values ​​and the same type of audience.

Can you make a living with affiliate marketing?

A question to which I am asked for an honest answer. Can you make a living with affiliate marketing ? The answer is yes, there are several examples, especially in the United States, of people making a living (good living), purely from this marketing.

At the level of the Francophonie however, it is difficult to say, but one thing is certain, it can give you a good additional income or allow you to supplement your ends of the month.

Start Learning Email Marketing Stratergies Today