5 Ways Businesses Can Build a Long-Lasting Brand

Building a strong brand doesn’t come easy and creating one that lasts long is rare. It takes time, a lot of energy and effort and a massive amount of patience, but once you do manage to come up with the right strategy, it’s all worth it. Take Nike, for instance. Their slogan ‘Just Do It’ is the first thing that comes to mind when we hear about the brand. Or Loreal’s ‘Because You’re Worth It’. Or even McDonalds’ ‘I’m Lovin’ It’ – all these slogans have become synonymous with the brands they represent. This is the power of branding.

Today, a fast-paced, fiercely competitive world has given rise to a cut-throat business environment. Add to that a highly tech-driven consumer base and you just know that survival is not going to be a piece of cake. At a time when e-commerce has towered over brick-and-mortar stores and online shopping and live video shopping have become the primary means of retail, it has become increasingly important to stand out in a marketplace that continues to become increasingly oversaturated. How can you achieve that kind of feat? By building a strong brand.

Always remember – a brand that is well articulated and adored is more important for a company than any commodity. However, a weak brand is fragile and is literally one shake away from falling apart. Therefore, following the points listed below will help you prevent that from happening and allow you to create a brand that has a long-lasting impression in your customers’ minds.

1. Find Your Purpose

Every brand has a promise they need to deliver to their customers. You need to figure out what that promise is – what do you want your brand to do? Why did you begin this journey of creating your product and what do you want that product to do? These are questions you need to ask yourself while you’re in the process of building your brand strategy.

2. Be Consistent

Consistency is one of the secret ingredients for the recipe to branding success – it is one of the most important things you can create in your business. When you’re constantly in touch with someone, you acquire familiarity, which is what builds credibility. This credibility, this trust is what attracts consumers and converts them into loyal customers.

3. Know What Your Customers Want

While knowing about the how’s and what’s of your business is a good thing, understanding what your customers want is more important. Consumers, in general, aren’t concerned with how you do your work. What they really care about is how your business matters in their life. Keeping your customers’ best interests in mind will take you a long way.

4. Make a Visual Brand

From your logo and your colour palette, to your typography and photography styles – the more interesting you keep it, the better. This will help your audience familiarize with your brand and identify it. Don’t keep it too harsh, but also don’t be too minimal. Simplicity goes a long way, but make sure that it gets your brand message across.

5. Maintain a Good Social Presence

This is the age of social media and maintaining a presence on such platforms is critical to a brand’s success. Why? Because all kinds of audience are available online on platforms like Facebook, Instagram, Twitter, etc., and your regular presence on all your social channels is vital if you want to create a strong brand. However, just being seen on social media isn’t enough. You need to actually connect with consumers and communicate with them – get your brand message across. Being present on social media is the best chance you can get to reach out to a wider audience, so grab it with both hands.

Today, virtual shopping and video shopping have managed to build a massive empire in itself among the masses. By becoming the primary means of retail, the e-commerce industry has received a huge push when it comes to revenue and sales. But being a part of the e-commerce crowd is not the only thing that is going to bring you success; standing out is the key and a powerful brand that makes a long-lasting impression on customers’ minds will help you achieve that goal.