2 Best SEO Techniques You Should follow in 2021

These are the techniques you should be paying attention to in order to increase your site's organic traffic in the year 2021. These aren't your only SEO tactics, but they should form a core part of your strategy. If you work to implement each of these, you'll be able to improve your visibility and traffic.

1. Find Your Competitors' Best Performing Pages

You can perform better on your site by knowing about the SEO strategies of your competitors.

Once you figure out what is working for your competitors on the SERPs, you can take your analysis to the next level and figure out why this method is working before incorporating this insight into your own strategy.

One way to get started is to find your competitors' best-performing pages so you can see where their organic traffic is coming from. By looking at your competitor's top pages, you can find out things like:

• An obfuscation of content/keywords

• A link gap

• An opportunity to improve your existing content

• Keyword cannibalization

You can use the SEMrush Organic Research tool and enter a competitor's URL to find out the best pages.

These reports show you the site's estimated organic traffic and a general overview, but you want to dig deeper here.

By clicking 'Pages' on this screen and sorting by traffic, you can see which pages are naturally performing the best on this domain.

You can use this information to determine which pages are generating the most traffic in order to compete in the website market. It is very important to take this insight to the next level and figure out why these pages perform and how you can create a strategy that steals some of the traffic.

Think of this as a shortcut to finding out your biggest opportunity based upon competitor activity, rather than starting with keyword research.

You can use this to identify potential areas to focus your efforts on at a page-level, rather than at a keyword-level. Likewise, this exercise can help you identify other sites that compete with your own but that you may not have previously considered competitors.

Head to the 'Competitors' tab on the same tool and you'll see a list of competing domains, as well as insights into the number of common keywords and estimated traffic.

This tool lets you analyze each domain individually to build up detailed insights into the pages that perform the best in your industry.

2. Inform Your Content Strategy Using A Keyword Gap Analysis

Typically, when creating a content strategy, you will focus on two main areas:

• Optimizing existing content

• Creating new content

While optimizing existing content is often the most effective starting point (after all, it's easier to see gains from improving content that is already indexed than completely new pieces), most websites will get to a stage where they've optimized all of their existing pieces.

At this point, your efforts should be devoted to creating new content. However, one of the biggest mistakes SEOs make when creating content is doing so blindly.

Each piece of content you create must have a purpose and need to be able to justify why it exists. To accomplish this, take the time to carefully plan out a content strategy.

Conducting a keyword gap analysis is the fastest way to steer your content plan because it will show you which keywords your competitors rank for but you don't. To fill the gap, you can then create content around these keywords and topics.

Head to the SEMrush Keyword Gap Tool and enter your own domain alongside up to four competitors'.