Why I Keep Doing Real Housewives of Lagos Even Though It Doesn't Bring Money - Chioma Goodhair

Nigerian socialite, business woman, and media personality Chioma Ikokwu popularly known as Chioma Goodhair is opening up about her very profitable hair business and why she chooses to do the show Real Housewives of Lagos even when according to her, it doesn't necessarily bring money. Chioma made all these revelations during a new interview with The Guardian. Here's what Chioma had to say about the whole thing.

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Speaking about how she got into her very lucrative hair business, Chioma said:

CHIOMA IKOKWU: Entrepreneurship started by chance for me. I didn’t really plan to be an entrepreneur, or start a business. I’m a lawyer. I was studying law at the University of Birmingham in England. I used to like hair, like fancy hair. I always go around with my hair looking nice. I used to buy hair very expensive from these women. At the time, because it was so rare, human hair used to cost a lot. As an Igbo girl, I was like I couldn’t be paying a thousand pounds every time I wanted to do my hair. I went to do my own research and saw where they were getting it from and found out that you could get this hair from India. I traveled to India, found suppliers, spoke to my business partner, she was interested in starting a business. She said yes, and that’s how the business started. I started making money when I was like 17 or 18.

Speaking about when she hit her first million from the business, Chioma said:

CHIOMA IKOKWU: The first month; it’s a very lucrative business.

Considering how profitable her business is, one might wonder why Chioma still then decided to do Real Housewives of Lagos. According to her:

CHIOMA IKOKWU: It’s put me on the spotlight because it definitely brings a lot more visibility to the things that I do. You use that opportunity to amplify the good that you’re doing. So yeah, it’s definitely brought visibility. Has it brought money? Not necessarily, but visibility, yes.

Speaking about an instance of the show bringing visibility, but not money, Chioma said:

Last season, I had a charity yard sale. We auctioned part of my outfits, and every single person that was there purchased an outfit. That yard sale is what created the borehole in this community. Now they have water because people funded that particular project.

This is a part of my life. We’ve come here to put the community in focus. We’ve seen some of the women, interacted with them, and it sparked a lot of interest. I won’t say that it sparked a lot of funding, but it sparked interest from people all over the world, just wanting to know more of what we do and how we do it, which is the goal. To bring awareness to communities like this, to be able to get funding and to help them.

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