This Is Why You’re Afraid To Write Your Book

As a CEO, executive, or leader, you already wear many hats.

You are responsible for your company's vision and strategy, managing people and operations, and driving growth. And if you're like most CEOs, you also want to be a thought leader in your industry.

One of the best ways to achieve this is by writing a book.

A book establishes you as an expert in your field and gives you a platform to share your ideas with the world. It also has the potential to generate additional income and drive more business to your company. But many people never write their books because they're afraid of failing.

They don't know if they have a book in them, they're worried nobody will care about what they have to say, or they're afraid of looking stupid.

If you're feeling any of these fears, don't worry—you're not alone. In this blog post, we'll explore the fears that hold people back from writing their books and provide solutions for overcoming them.

By the end, you'll be ready to start writing your own book with confidence.

Fear #1: I Don't Know if I Have a Book in Me

This is perhaps the most common fear among would-be authors.

And it's understandable—after all, writing a book is a big undertaking. But just because it's a big undertaking doesn't mean it's impossible. There are two questions you can ask yourself to determine if you have a book in you:

Do people ask me for advice or to "grab a coffee"?

If so, that's a good sign that you have valuable knowledge to share with others.

What knowledge do I have that other people find valuable?

This is closely related to the first question, but it's worth asking separately because it can help you focus on a specific topic for your book.

Answering these two questions should give you a better idea of whether or not you have enough material for a book. If you're still not sure, take a look at Amazon and see how many books are already out there on topics related to yours. If there are already several hundred books on your topic, that's probably not a good sign—but if there are only a handful, that means there's room for your voice in the conversation.

Fear #2: Nobody Will Care About My Book

It's natural to worry that nobody will care about what you have to say—after all, who are you to write a book?

But here's the thing: even if you're not an industry-leading expert, chances are there are people out there who would benefit from reading your book. Remember, your goal is not to write the next great American novel—it's simply to share your knowledge with those who need it.

One way to overcome this fear is by thinking about who your target audience is and what needs they have that your book can address.

Once you've identified your target audience and their needs, craft your message accordingly—that way, when people read your book, they'll know it was written specifically for them and their needs.

Fear #3: I Don't Want To Look Stupid

This fear is closely related to Fear #2 ("Nobody Will Care About My Book").

When we worry that nobody will care about our book, we're really worried about being judged—and when we worry about being judged, we're really worried about looking stupid. But here's the thing: everybody feels like an imposter sometimes (even successful authors!).

The key is not letting those feelings stop you from taking action.

One way to reframe this fear is by thinking about why you're writing your book in the first place.

• Are you doing it for personal validation?
• Are you doing it because you want to help others?
• Are you doing it because you think it'll bring in more business?

No matter what your reasons are, remind yourself that you're writing your book because you want to make a difference—and that's something to be proud of.

Also, remember that your goal is not to be perfect—it's simply to provide helpful information that others are seeking out.

And even if you make some mistakes along the way, know that they won't define you as a person or an author.

The final word

Writing a book can be an extremely rewarding experience—both personally and professionally.

But many people never write their books because they let their fears get in the way. In this blog post, we explored three common fears—"I don't know if I have a book in me," "nobody will care about my book," and "I don't want to look stupid"—and provide solutions for overcoming them so that you can start writing with confidence."

So what are you waiting for? It's time to conquer your fears and write your book!

Leader or not, everyone has a book deep inside. Take the first, silly simple step to learn how to get it out.