Then the deep pain of suffering enduring the past

He was born in 1934 to a poor peasant family in Meixian County, Guangdong Province. The life of his family was always very hard. When he was little, he couldn't even put on his shoes in winter. After the founding of New China, he went through high school and university with financial aid. He graduated from the Biology Department of Sun Yat-sen University in 1961.

In 1963, he went to Thailand via Hong Kong and lived there for five years. In 1968, he returned to Hong Kong from Thailand. When he first returned to Hong Kong, he was empty-handed and in a difficult position. He even took care of children for a living.

The hardship of life gave him the idea of starting a business. He spent his evenings poring over market conditions in Hong Kong and found that despite its thriving clothing industry and its people's love of wearing suits, there were no necktie factories. So he took out HK $6,000, which he had saved by saving and saving, and vacated his rented house to set up a necktie factory.

All things are difficult before they are easy. At first, he and his wife made low-grade ties by hand. Although the couple worked hard from dawn to dusk, business was very bad.

After careful consideration, he decided to change to high-grade ties. He buys the high-grade tie from France, and Switzerland to undertake research imitation, and produced a batch of a high-grade ties. To open up sales, he made a cruel effort to distribute the first batch of products to customers in a shop for free.

Because of the right design and style, his products are very popular. Soon, his ties became famous in Hong Kong. By 1970, his ties were very popular in Hong Kong. In the same year, he officially incorporated the "Golden Lion (Far East) Company Limited". The next year, he bought land in Kowloon and set up a fledgling necktie factory.

He is a man of great ambition. His goal in mind is to create a world-famous brand. He visited the tie factory in Western Europe many times to learn their production technology and management methods and then gathered the strengths of the family, the introduction of advanced production equipment, and strict management, and inspection system, so that "Jinlilai" tie gradually occupied the Hong Kong market, becoming a symbol of men's dignity, elegance and chic.

In 1974, there was a great depression in Hong Kong and all kinds of goods were on sale at reduced prices, but he bucked the trend. On the one hand, he keeps improving the quality of "Jinlilai" ties, on the other hand, he is unique in raising the price appropriately. As a result, business took off unexpectedly, and when the recession ended, the "Jinlilai" became even more valuable and became the leading brand tie in Hong Kong.

And it's not just tied, he's expanding his plans to include more men's products. He would have made over the years the people of Hong Kong's well-known advertising slogan "gold lion tie, a man's world" made seemingly simple, but profound changes in the ideas, of "gold lion, man's world", again from the beginning of the T-shirt, gradually introduced gold lion brand belts, socks, condole belt, lace, waist, bow tie, tie clips, cuff button, and key buckles, etc. Series of products, Both the company and the Golden Lion brand have diversified.

While developing and consolidating the Hong Kong market, he also expanded overseas markets and entered Southeast Asian countries with an optimistic attitude. He traveled to Singapore, set up branches, and found partners. After success, it quickly expanded to Indonesia, Malaysia, Thailand... So far, Kinglite has more than thousands of major customers in these countries.

He is Zeng Xianzi, the "King of ties". As a Chinese, he has a precious Chinese heart. Not long after he started his business in Hong Kong, he began to donate to the educational cause and his Alma mater in his hometown, Guangdong. So far, Zeng has donated to more than 800 projects, covering education, science, technology, medical care, public facilities, and social welfare, with a total donation of more than HK $630 million.

When he talks about success, he repeats some of his childhood experiences:

After the death of his father, all the heavy burden on the mother's blue Youmei body. To keep her children alive, she had to do the hard work that men did not want to do, picking lime, picking salt... Even so, their life is still very poor, often eating this meal and worrying about the next meal, no way, their mother had to rent a few acres of thin field.

It was a cold and freezing winter day because the mother often barefoot field, feet with childcare, and split open red meat, and then barefoot field, the pain. She did not want to spend money on the tape, but she thought she would have to go back to the field the next day. If she did not treat it, the tear would get wider and wider. So she decided to sew it up with an iron needle and cotton thread. She soaks your feet in hot water, such as a crack on the skin soft, and then a bite a tooth a needle to sew tear up, every seam a needle, blood dc, small xian catalpa aside to see tears dc, involving the mother comfort son: "silly child, not on what sewing gap will be bigger and more pain, it's okay, endure a endure."

This scene was forever engraved in Zeng Xianzi's heart. Whenever he felt tired and upset in the face of difficulties, he would use it to motivate himself: my mother had survived such deep suffering. If I had endured it, what difficulties and hardships could I not endure?