Sell flower Lang for another way to sell flower business story

At first, with flowers, Zhangjiaqi just wants to use holidays to earn more pocket money. Now, two years after graduating from college, Zhang is the owner of a high-end online flower shop with annual sales of more than 4 million yuan.

When Zhang Jiaqi, 25, graduated from the College of Engineering and Technology at Jilin Agricultural University in his freshman year, he thought about how to make money. He used to work part-time for 50 yuan a day, "but it was too little money to work for others," Zhang said. He wanted to start his own business with low cost and easy access.

Valentine's Day 2011 was Zhang Jiaqi's first gold rush day. On the same day, he sold 50 roses wholesale and sold them at random in Changchun's commercial streets, earning 300 yuan, "which is the income of six days' work".

Zhang Jiaqi tasted the sweetness of small business, so he continued to sell roses at the Tanabata festival. The difference is that this time, he not only wholesaled a large number of roses but also posted part-time information on various websites to recruit flower sellers. This time, Zhang Jiaqi netted 2,500 yuan.

After a preliminary understanding of the flower market, Zhang Jiaqi, who still knows nothing about online shopping, tried to register a Taobao shop -- Love flowers, "change a way to sell flowers, do flowers express project".

"If you want to make a big project, you can't do it alone," Zhang thought of his college friend Guo Xiangbo, who was running two online stores at the time.

Guo Xiangbo's two Taobao stores, one selling local products from Northeast China and the other selling small food imported from South Korea. However, in his opinion, there are many similar online stores in the market, while Changchun and its surrounding cities have a large market space for the flower delivery. "During holidays, flowers are a good choice for children to pass on their missing to their families or long-distance couples to express their love," he said. Guo is happy to join forces with Zhang Jiaqi.

Zhang Jiaqi said that at that time in Changchun, the network in the same city flower delivery shop they are second.

"If you want to make money, you have to work hard. Whatever you can do, you don't need others." Zhang Jiaqi said that at the beginning of the shop, he and Guo Xiangbo were the two people to do the purchase, packaging, and delivery.

At first, when a customer placed an order online, Zhang would go to a flower shop near his school to buy a bunch of flowers and take a bus to the customer. Later, he wanted to learn how to wrap bouquets himself to further reduce costs. So he negotiated a free job with a florist and learned how to mix flowers and wrap bouquets.

From the beginning of the store's operation, Zhang Jiaqi paid special attention to customer experience and evaluation.

In a prominent position on the home page of his Taobao store, he labeled "three no signs": no signs if you are not satisfied, no signs if you are not beautiful, and no signs if you are not fresh. After the client signs for it, he makes a return call.

To accumulate and maintain customers, Zhang Jiaqi also groups customers according to the order information they leave and conducts marketing on festivals or special days through Aliwangwang, Weibo, WeChat, and QQ groups. For example, he would record the greeting words on the card that the customer asked to make, and on the next day, whether the customer ordered flowers or not, he would send a message to the recipient of the flowers at that time. "Blessing is a great time to do marketing." Zhang Jiaqi said.

In his opinion, in the personal WeChat circle of friends released dynamic, do not always send advertising information, otherwise, it is easy to be blocked or blocked. Appropriately sending some buyers show, and sharing some happy things can have a better effect.

To attract regular customers, Zhangjiaqi has also developed a set of VIP preferential policies, which means that the more cumulative consumption, the greater the discount. Currently, 50 percent of customers are repeat customers.

With the marketing method of reducing costs and paying attention to details, the shop earned more than 200,000 yuan in the first year of operation.

With more and more orders, Zhang Jiaqi and Guo Boxing are no longer satisfied with just doing the Changchun market. They want to expand the "take your order online, place your order with a florist and have it delivered" model nationwide.

To expand the market, we must ensure that florists in other cities can provide distribution services. Zhang Jiaqi and Guo Xiangbo began visiting brick-and-mortar flower shops across the country to talk about cooperation. They provide customers and packaging styles, while brick-and-mortar florists provide flowers and delivery.

Zhang Jiaqi's train of thought is the main attack on two or three-tier cities. He learned that first-tier cities, especially developed cities in the south, are saturated with flower delivery. Second - and third-tier cities have fewer customers but less competitive pressure. In this way, flower shops that need cooperation must be found in second - and third-tier cities.

Having settled on his idea, Zhangjiaqi began his breakthrough in Jilin, a city near Changchun. He asked his classmates in Jilin City to help him find out which local flower shops were large, and then he went to talk about cooperation with them. "It was very difficult at first, many traditional flower shops did not understand the online shop, after many times of communication and negotiation, finally a local flower shop in Jilin City agreed to cooperate." After this, Zhangjiaqi continued to talk about the cooperation of flower shops in Tonghua, Liaoyuan, Baishan, Yanji, and other parts of Jilin Province. Today, True Love Flowers has partnerships with more than 4,200 brick-and-mortar florists in more than 300 cities across the country, and many of them come to us voluntarily.

According to the sales and comprehensive ranking in Taobao search flower delivery, love flowers ranked the first few. Since the beginning of this year, sales of Beloved flowers have exceeded 4 million yuan.

Now, Love flowers are no longer just Zhang Jiaqi and Guo Boxing, but the formation of a team of 20 people, more tache division of labor. Recently, the team has been busy designing the location of the Tmall store.