Humans logo

Boil out the "rich second generation", concentrate on doing camellia oil health home

Boil out the "rich second generation", concentrate on doing camellia oil health home

By Berard JacksonPublished 2 years ago 8 min read
Like

He had flocked to the Pearl River Delta with the eastward labor force; He had been honed by military life in Xinjiang, in the north-west; He used to be both a boss and an employee, traveling in Chengdu and Chongqing to sell photography equipment.

Zheng Guobin, a turn into the oil tea industry, set up Yingqi oil tea Co., LTD., started a new career of his own, hoping to bring healthy life to people now; A young man in the eighties, after grow up, when his entrepreneurial experience and identity and after, presents an "atypical", he focused on health preservation of camellia industry, founded on the cause of aging in old style service center, he walked with a very different from his age entrepreneurs entrepreneurship road.

An eagle, grasping its talons, spreads its wings and looks ahead, ready to fly. At this point, Zheng Guobin momentum like his office painting on the eagle.

During a visit to Guangxi in 2009, Zheng Guobin saw an opportunity in the camellia industry and decided to develop it in Chongqing. In March 2011, he invested 50 million yuan to establish a professional company, Chongqing Yingqi oil Tea Industry Development Co., LTD., which integrates research, production, processing and sales of oil tea. Zheng Guobin's entrepreneurial road began a new journey.

At present this 80's generation, a poor child of a rural family, step by step to adhere to the road of entrepreneurship.

The "rich second generation"

Zheng says people who meet him for the first time think he is a "rich second generation" because he looks so young. Indeed in this society, a young age to achieve, will not be misunderstood. However, people's first impression of this "rich second generation", but really is "endure" out.

In 1997, a year of collective memory, Hong Kong ended its wandering years and returned to the embrace of the motherland. In that year, Zheng Guobin, 15 years old, left his hometown Luxian County, Sichuan Province, took the train to Guangzhou, and began a wandering life in another place. Life began to him "painstaking effort, hungry body skin, empty body" test.

Living in a different country without any friends or relatives, Zheng Guobin made a living by doing chores on construction sites. Compared with people born at the same age, Zheng entered the society at an early age. But life never makes a man any less of a test because he is weak. "At that time I slept on the street, picked up other people's clothes to wear, washed my hair with washing powder..." Zheng Guobin smiled and mentioned the life of working outside the home. He smiled as if he felt that he was talking about other people's lives.

If the working life in Guangzhou made Zheng Guobin experience the hardships of life, then the northwest army life really forged the strong will of this post-80s generation, and this will may be the key to his opening the door of entrepreneurship.

The army is like a furnace. The flames are blazing, and the burners pound the steel in the furnace, year after year. What comes out of this furnace withstands the heat, the forging, the chill of the heat. Talking about his life at that time, Zheng Guobin said, "Being a soldier made me more tenacious, and more importantly, I learned to be grateful. I got help from many people there. At that time, I had a dream in my heart, and I wanted to help many people.

The will and the dream are both possessed when forged in the furnace, but the realization of the dream is never easy.

After leaving the army, Zheng Guobin felt his dream was crumbling and he didn't know how to realize his dream of making farmers rich. The dream is temporarily on hold. Later, he learned from his friends that the big head sticker machine was very marketable. He took out his savings from working and found rural credit cooperatives to borrow 40,000 yuan and started the business of big head sticker machine. Photo stickers were all the rage in the streets in those years. Zheng Guobin made his first bucket of gold in life with the high profit of 4,000 yuan from the "fashion trend" and a big head sticker machine.

The days that followed were busier. Zheng Guobin has expanded his business chain into a wholesale business of photography and IT digital equipment such as computers. Riding a motorcycle, he works as both boss and salesman on the township roads of Chengdu and Chongqing. For a period of time, I was so busy that I could only eat instant noodles and bread at noon, and the motorcycle was scrapped before half a year because it traveled hundreds of kilometers a day. As the business continued to expand, Zheng Guo-bin's photographic equipment development company soon exceeded annual sales of 10 million.

In the accumulation of one round after another, Zheng Guobin has become the "rich second generation" in people's first impression today.

Concentrate on doing camellia oil health home

Zheng Guobin has always had a restless heart, now he is devoted to the camellia industry.

An opportunity to visit Guangxi with a friend drew Zheng's attention to Chongqing's camellia industry. He sensed a future opportunity for the industry. At present, the international medical community has confirmed that chronic diseases such as hyperlipidemia and coronary heart disease are closely related to the intake of oil in Chinese people. Nutritionists are also urging the public to eat less oil and ensure normal nutritional intake by "eating good oil".

"Eat good oil" -- Zheng Guobin realized the demand of the current society and began to conduct an in-depth investigation on camellia oil. He learned that tea oil can reduce blood lipids, improve blood circulation and prevent cardiovascular and cerebrovascular diseases. After six months of industry and market research, he decided to invest in this new industry.

At this time, Zheng Guobin has a new title -- the chairman of the Board of Directors of English Chess Oil Tea Industry Development Co., LTD. As a man grows in strength, God will give him what he once desired without being careful.

In May 2011, Zheng signed a strategic cooperation agreement with the government of Youyang County to plant 150,000 mu of camellia oleiferia demonstration forest base there. Making farmers rich -- Zheng Guobin's once broken dream suddenly became accessible. The camelliA DEMONSTRATION Forest base project promoted by YingQI Camellia has boosted the farmers' income and improved their living standards in the "Two Wings" area of Chongqing.

"This is also a greening project," Zheng said. "Barren hills and slopes in these backward areas can be effectively utilized, and the ecological outlook and living environment of rural areas can be improved, with both economic and ecological benefits taken into account."

At present, Yingqi oil tea has formed a unique industrial development pattern of companies + farmers + bases + consumers, and has fully formed a professional industry integrating production, supply and marketing. The industry that Zheng Guobin invested in has been supported by the state and Chongqing Forestry Bureau. Huang Zhanpeng, a national camellia expert, is the chief engineer of the company, and a scientific research team is composed of camellia camellia experts and nutrition experts from the National Academy of Forestry, Zhongnan Forestry University, Chongqing Academy of Forestry, the Third Military Medical University and other authoritative universities. With reliable talent and technology, Mr. Zheng speaks confidently about the industry.

British chess now have developed is suitable for the elderly, pregnant women, children, high-end functional tea oil and tea oil health food four big series nearly 20 item, this is the result of the company two years' teaching and scientific research with great concentration, Zheng Guobin also deeply which is not easy, now he felt a greater responsibility - every British chess employees and those who push his continued the base of the farmers a career.

"Love in the Golden Autumn"

Now Zheng Guobin is a busy man, during the interview many work calls, but so busy he will still go home to visit his parents in the rural hometown once a month, no matter how busy he is, his heart is always filled with love for his parents.

As the old saying goes, "the old care for the old and the old care for the old", perhaps to expand the love, Zheng Guobin in the development of his own industries, also with a sense of social responsibility, founded the Chongqing Golden Autumn Elderly Sports and Sports Service Center, to help and benefit the elderly. At present, the aging of population in society, the consequent problems of chronic diseases, medical care and the quality of life of the elderly have become important challenges for social development.

Zheng Guobin to do their part to create jinqiu old style service center the services for the elderly, provide a communication platform, high quality for geriatric rehabilitation, health, culture, daily life, such as supplies, day care and home endowment, elderly outdoor sports, tourism, the interaction beyond the pension and other services. Zheng feels happy every time he sees the smiles on the faces of the elderly people he helps.

Today, it is hard to imagine that 15 years ago by train to Guangzhou's young people, standing in front of the people in high spirits, outspoken, years of quenching let this young man perfect transformation, become the new business in Chongqing. How bright the future road, or how twists and turns, compared with the same age of entrepreneurs, Zheng Guobin has a variety of experiences more confident, perhaps in the future one day, a bigger and broader business stage will appear his figure!

advice
Like

About the Creator

Berard Jackson

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.